Ching Sheng Took The Branding Operation &Nbsp And Tried To Enter The New Industry.

He was busy with the company when he contacted Wang Jianliang, general manager of Ching Sheng holding group.

"We have set up an office in Brazil. We intend to set up a branch office this year to make it a new platform for the company to make bigger and stronger textile trade."

Last year, in the face of the impact of the international financial crisis, the Qing Sheng group went against the trend and insisted on the "two steps" development strategy. On the one hand, it took the road of brand management, and on the other hand, it tried to step into the emerging industries, achieving a total sales volume of 1 billion 580 million yuan and a profit tax of 130 million yuan throughout the year.

Talking to Wang Jianliang most of all is the development strategy of the enterprise.

He said: "textile branding is the trend of the future. If enterprises want to be strong and strong, they must work hard to build brands, while supporting brands depends on innovation."

Like many textile enterprises, Ching Sheng group also used to run popular products, but in the face of the brutal market of low price competition, they had to find a way out earlier.

The first pformation was in the 80s of last century, "Qing Sheng" specializes in the field of military industry, designed and developed dozens of products, so far is still the industry's "old brand".

In 2003, "Qing Sheng" started a "self elimination". More than 100 water jet looms that were worth a lot at that time were eliminated, and more than 40 imported looms were imported at a high price, second to more than 60, and the products were adjusted to high-end garment fabrics.

In the past few years, Jen Sheng again "self reform", successfully introduced the jacquard machine into the home textile industry.

During the upgrading, the introduction of talents in the group also started.

Now, all branches of the group have product research and development centers.

For example, more than 10 designers from home textile research and development center must create more than 50 products with new patterns and styles every month, and then modify the listing after consulting customers' opinions.

Fourth Edition

Recently, a greening engineering company in Yunnan found the company, hoping to establish business relationship with the enterprise.

Not long ago, the group Oasis Eco stock company has won many municipal garden projects in many cities.

Why does a professional textile production enterprise start the business of greening engineering?

This is inseparable from the development idea of chairman Chen Huoqing.

In 1999, a group of PhD students and graduate students from Zhejiang University went to the enterprise to practice. During their informal talk with them, Chen fired the idea of developing green projects.

His ideas were quickly endorsed by senior executives.

As a result, the enterprise hired a graduate of Sichuan University municipal greening engineering undergraduate students, and Zhejiang University and the establishment of a platform for production, study and research, Zhejiang Da Qing Sheng lawn company was born.

At first, the benefits brought by the new business to the enterprise were not obvious, but Chen Huoqing firmly believed that this is a new industry. If we stick to it, we will bring new hope to the enterprise.

Today, "Ching Sheng" has 3 eco municipal garden companies, and this successful cross industry trial has also made a broader development path for the group.

It is understood that the "Qing Sheng" business has now diversified into municipal landscaping, bio ecological industrial clusters, real estate development, construction and decoration, culture and media management, and so on, with 14 affiliated enterprises.