The Ambition To Expand The Camel Children's Shoes Is Irresistible.

Today, Mingwei has launched small camel counters into large shopping malls in Beijing, Nanjing, Luoyang, Hangzhou, Shenyang and other places. The ambition of market expansion is still overwhelming.

As Zhang Congming, chairman of Mingwei children's shoes, said, "camel American youth cross country equipment is the top brand in the brand of children's shoes, and we will continue to insist on it in the future."

Zhang Congming disclosed that Ming Wei will open 600 camel American youth cross country equipment counters throughout the country before 2010, and further improve the sales channels, and build a high-end terminal image.

Ming Wei's first successful case of testing the high-end market of children's products brings inspiration to more children's shoes enterprises in Quanzhou.

The planning of Audi Ke in the high-end brand of foot friend

At the end of 2009, Rio Dick's product order will be bloomed, which marks Odik's official entry into the Chinese market.

"Leo Dick not only brings world class children's products to Chinese children, but also striving to convey the concept of international parent-child and create a childhood worth remembering for children."

Leo Dick brand operator Fujian general friend sporting goods company general manager Yang Jingping said.

It is understood that Leo Dick is positioned in the high-end children's market and is fashionable in the world with fashionable and casual design style.

In the current domestic market, international brands targeting high-end and high-end children are still in a blank.

This time, together with our friends to enter the mainland market, Leo Dick will have an impact on China's children's products industry with strong brand background. While filling the gap in the market, it will bring a new cyclone of children's shoes.

"In order to better cultivate the Chinese mainland market, Leo Dick located in the middle and high-end consumption crowd, according to the regional, customers and other comprehensive situation to carry out the provincial market agent, regional agent, single store franchise, enter the store market and other ways of cooperation."

Yang Jingping, general manager of Leo Dick brand operator, is introduced.

Journalist observation

When the cartoon age is challenged

Adou Ki, Altman, Mickey Mouse and other cartoon characters have been accompanied by the growth of Chinese children and adolescents, and the corresponding brand of children's shoes has also created a glorious era of cartoon.

However, with the development of children's products market, many enterprises have begun to find that "cartoon image can not beat the world".

In the past 2009, it has been defined as the successful separation of children's shoes from adult sports shoes and upgrading from category to a key year for an industry.

In Quanzhou, children's shoes, which were originally marginalized, have gradually become a climate and have attracted much attention.

And all of these changes are largely due to the further development of the era of individual cartoons.

According to the latest market survey data of children's products, by 2010, the overall scale of domestic children's products market will exceed 100 billion yuan, and the domestic children's goods market is in the fast lane with an annual growth rate of about 16.7%. However, the current situation in this field is the mixed battle of the princes and the high-end market in a neutral period.

In order to cope with the new situation in the domestic market, some enterprises began to abandon the old concept of "cartoon can sell" and instead concentrate on brand management.

And "not only need to make brand, but also make high-end brand", the "high-end trip" of children's shoes in Quanzhou arises under this background.

"With the increase of the annual licensing fee and the reality of children becoming more adult, it will be very dangerous to rely solely on the cartoon brand if the development of the enterprise is relied on.

Once the authorization is cancelled, or the cartoon image is out of date, the enterprise will be very passive.

Yang Jingping said.

Like Yang Jingping's idea, Wang Xiaojun, the Australian CE brand marketing manager, "the traditional low-end brand relying on the cartoon image has gradually moved to the marginalization of the market, and the social demand has been more and more biased towards the simplicity of the adult shoe brand."

When the "cartoon rule" is challenged, the children's shoes industry will enter a new era.