Jiang Hengjie: The Real Core Value Of Clothing Industry

Jiang Hengjie, executive vice president of the China clothing association, described the exhibition as "boom" in 2009 as an amplification of the "V" pition effect of the Chinese garment industry.

He said: "as the industry's most accurate" barometer ", the rise of CHIC2010 reflects the full recovery of China's clothing industry.

China's garment industry will usher in a steady growth period of the domestic market.

The real core value of clothing enterprises lies in the products with dominant styles, the network of self control channels, the attraction and reputation of strong brands.

This is a cultural issue, a design problem, a brand's core competitiveness, and the establishment, recognition and acceptance of a style, as well as the issue of consumer premium purchase and loyalty.

On March 28, 2010, the China International Clothing and Accessories Fair (CHIC) opened the curtain at Beijing International Exhibition Center (New Museum) as scheduled.

According to the data, the exhibition area is 100 thousand square meters, and more than 900 Chinese and foreign clothing brands in 23 countries and regions have participated in the exhibition, with 40 related activities.

According to the organizers, as early as October 2009, CHIC's booth was robbed and many exhibitors felt that "one place is hard to find".

Recent data also show that its pre registered audience now exceeds 100 thousand, which also set a new record for CHIC.

Jiang Hengjie, executive vice president of the China clothing association, described the exhibition as "boom" in 2009 as an amplification of the "V" pition effect of the Chinese garment industry.

He said: "as the industry's most accurate" barometer ", the rise of CHIC2010 reflects the full recovery of China's clothing industry.

China's garment industry will usher in a steady growth period of the domestic market.

Clothes and necessities, clothes for the first time.

Jiang Hengjie said that clothing is a fashion note that always leaps, belongs to the spiritual consumption of the cultural field, and there will be much room for mining.

After the financial crisis, we should stand taller and look a little further.

We should see the consumption potential of the 1 billion 300 million population in the next five years or even ten years. This is a consumption trend and a consumption structure problem.

"The most fundamental reason for the continuous and rapid development of China in the past 30 years is the pull of the market. In the process of boosting the market in the future, our garment enterprises should pay more attention to the market and conduct a comprehensive and in-depth study of the domestic and international markets."

Jiang Hengjie stressed that the start line of opening up a strong garment country in 2010 is also a new challenge.

In the next decade, China's "garment power" will be depicted around 4 features: first, China should take the leading position in the global garment textile industry chain, the scientific research level, the technical level and the industry standard should all lead the world; secondly, China's fashion culture should have international discourse power.

In London, Milan, New York, Tokyo and other world fashion centers, Chinese clothing should be accompanied by the improvement of the status and reputation of the country and establish a permanent fashion style instead of a flash in the pan. The influence of Chinese clothing brands should be radiated around the world, creating a brand name that is recognized by the world, leaving behind a story, connotation and moving brand culture, and expressing it to consumers through the market. Finally, Chinese garment enterprises should start to have strong global market control power, play a certain influence on the global market of clothing, and further enhance their ability to resist risks.

"Therefore, when we study the" guiding opinions on the development of China's clothing power development program ", we emphasize technology and brand, and the core is to achieve value innovation through adjustment.

What I want to emphasize is that, from the perspective of value, it is not a slogan, but an action. There should be a clear road map. "

At present, increasing the contribution rate of science and technology and the rate of brand contribution has been recognized and recognized by many entrepreneurs. How to integrate cognition into daily operation, Jiang Hengjie has a unique view on carrying out the "two contribution rate".

"To increase the two contribution rate, we should pay attention to the basic construction of the garment industry, refine the classification of consumer groups, and gradually achieve large-scale integration and customization of clothing on this basis. We should have the development of information technology and industrialization, and realize the linkage between" Internet of things "and the Internet, through the" Internet of things ", so that products can be quickly delivered to consumers' hands, and encourage the construction of industry innovation system.

Jiang Hengjie said.

Jiang Hengjie pointed out: "in this critical year of 2010, clothing enterprises must first cut in their minds, be conscious and find opportunities, and then be courageous, and make scientific and decisive decisions on this basis.

In a sense, Chinese entrepreneurs are not short of money, they are not lacking in courage, and the key is to tap wisdom.

At the moment, China's apparel industry needs entrepreneurs who are most aware of Dawu.

He explained that before he could rely on courage to rely on loopholes, he must rely on wisdom now.

It is necessary to find out some appearances encountered in the development of the industry, find the law of economic development, find opportunities suitable for enterprise brand from the development law, make scientific decisions with scientific mentality and scientific means, including enterprise positioning, brand culture and product style shaping, and pass the brand culture to consumers through products, channels, services and so on, and condense into their own consumer groups.

Jiang Hengjie believes that the real core value of enterprises lies in the products with dominant styles, the network of self control channels, the attraction and reputation of strong brands.

This is a cultural issue, a design problem, a brand's core competitiveness, and also a question of the establishment, recognition and acceptance of a style, and even the premium purchase and loyalty of consumers.

"China's clothing industry is a cultural industry, and it is also a smart industry.

Only wisdom can develop greatly.

At present, Chinese clothing enterprises must carefully clarify their thinking and operate steadily so as to make full preparations for realizing the dream of the 2020 powers.

Jiang Hengjie said with a voice.