The Secret Of Clothing Store Purchase

The purchase of clothing shops has always been a headache for the newcomers. On the one hand, the purchase problem is related to the quality of the shops. On the other hand, this link has a very high demand for the experience of the buyers. A little carelessness, entering into goods that are difficult to sell or high in price, will have an impact on the future operation of the shops. Now let's see from a number of aspects, what problems should we pay attention to in the clothing store's purchase?

First, we need to know who the clothes are for.

Generally, the new buyers who go to the wholesale market of clothing first came to see so many good and cheap products. They did not hesitate to go in! They saw a very feminine dress and decided to go in! When they saw a very sexy and sexy dress, they went without thinking about it.

Therefore, many of the owners of the clothes shop owners who first opened up shop had suffered a great loss in the first time because of their inaccurate eyes. Some even laughed, "the first batch of clothing stores will be overstocked, and cash will become a stock that can not be sold. Therefore, it is better to buy less for the first time."

This term in our industry is called trial marketing.

Because the market recognized commodity is the guarantee of profit.

Two, market positioning and planning

First of all, you have to consider the environment around the shop, the trend of the people, the style and consumption habits of the merchandise, the competition and mutual support, the ability to consume and the price of the goods. For example, near the school, there must be some fashionable and fashionable clothing stores looking forward to a higher rate; and in the vicinity of the residential area, a little foreign trade casual wear can be considered, and the rich style attracts young working people.

Nowadays, young people in the city are becoming more and more aware of their style and personality in dressing and dressing. Many of them buy clothes of the same style and style in a fixed clothing store. Therefore, clothing stores should try to maintain their consistent positioning and style, and use constantly updated styles to attract repeat customers.

If a shop does not have a repeat customer, then it means that you have problems with the purchase. Secondly, when purchasing, it only purchases the style that is in line with its positioning. Other styles of clothing, no matter how beautiful, the price is much cheaper, it is best not to enter, insist on their own style, concentrate on marketing your specific consumer groups, do not want anyone to earn money, otherwise, not only your operating costs are high, you can not earn money, and the risk of inventory is enormous.

Three, try to find source suppliers.

A similar dress appeared in two different wholesale clothing markets, and the wholesale price was almost doubled.

Why is this? Now the clothing market is getting a good copy of each other, because the production of this garment manufacturer is definitely the cheapest, and other wholesalers may restock, and then wholesale, or even after several rounds of wholesale, the price will definitely rise.

In this regard, the price of the purchase determines whether your storefront is competitive, the one-time purchase is too small, and the cost of single item can not be very low. This is the market rule. Only a large number of one-time procurement, and the establishment of long-term procurement cooperation customers can have a lower market purchase price, sometimes only a few dollars of the purchase, the impact on retail is also very large.

Therefore, it is very important to find the goods and get home from factories, so as to minimize the intermediate links and directly reduce the cost.

Price advantage is more important if you are selling low-grade goods and do not have a strong style advantage.

But you can find factory procurement directly. Because the first trial sale and the purchase quantity are few, the manufacturer will not give you the purchase price of the low key customer, so how to do it? The best way is to unite with many clothing store owners who have no conflict of interests to purchase together.

Because every time you purchase a small quantity, and enter more frequently, long distance to the wholesale market is too expensive, it is not cost-effective.

Might as well use the electronic commerce on-line purchase.

You can refer to the purchase, the price will not be too high, a more distant than you.

Online purchase should pay attention to safety. Unfamiliar websites can learn more about it. The general professional websites have historical paction records, provide members registration, and pay attention to understanding from the side.

Clothing not only depends on the color and style, but also the fabric is very important. Online can only see pictures and basic style structure, can not touch no handle, at the beginning can try to take a few pieces, comprehensive understanding, trial marketing, and also familiar with the procurement process.

Four, goods alone, lock customers with individuality!

I have two friends who are in the middle grade boutique. Their demand for the goods is unique, fashionable and inexpensive.

Because the customers in their stores have relatively strong spending power. They hope to wear only two of them.

Port cargo, Korean goods and European goods have become the focus of their procurement.

One of the bosses bought only a few two of their clothes and sold them just after they got out of the shops. Although the purchase price of the clothes was very high, they only sold about 35 pieces each, and sold out.

Five, rational analysis data

Clothing store management depends on its characteristics and personality to attract customers. It requires higher quality of goods. When purchasing, we must grasp the principle of "you have nothing else, you have me new, you new and I fast".

In order to ensure the style and taste of goods, the use of online purchasing can not solve all problems, and sometimes it is necessary to pick and compare the right ones.

It is very important to communicate with peers.

Just as you know, those products in the shop are selling well, and where the goods are unsalable, these data can not be obtained with money, relying on the accumulation of time and experience step by step.

And each one of us has limited experience, so the cost of exchanging his own money for experience is very high.

So we have to learn to use other people's experience to enter the market the most effective way, do not think that only their own ideas must be the only seller. Sometimes a colleague or expert's words, a sales data can bring you unexpected gains, this is very very important! Oh, when purchasing goods, we must lock the fabrics with high quality, fine workmanship and unique styles, because good products are everyone's favorite, so that customers can only see this product in your store, so you are not afraid of high prices.

In addition, in the operation of clothing, you can mix some special bags, accessories, belts, scarves and so on, so as to diversify the products.

But remember not to pursue weirdness blindly, it should be unique in design, but it is very generous to wear, not only strange clothes that can be worn on specific occasions.

Six, make more use of replenishment.

It is not the most important thing to manage a clothing store, and many shopkeepers with strong financial strength may not be able to get a better profit, because consumers are most interested in your products. If the goods are not good, your funds will be abundant. It is also of little use. Of course, if the financial strength is strong and there is some experience, it will be even better.

Therefore, how to plan the use of funds is very important, because it has just started to do and has no experience, so we should pay special attention to the purchase of goods, but there are a lot of salable goods, but there are more products that are not salable. We only enter two pieces and three pieces of goods each time, but we need to learn to make use of replenishment each time, because we sell goods at any time, because we sell goods at any time. But if we buy a lot of unsalable goods at once, we can only sell them with tears.

Because each commodity is small and unique, it is also the reason to attract high-end customers. At the same time, few items can reduce stock cost and reduce operational risk.

It gives buyers a great variety of products and a rich sense of style, so that customers have more choices and the speed of circulation of goods is quickened.

Seven, understand the market

We must establish a target purchasing market and gradually establish a long-term cooperative supplier of procurement and supply. If you want to become a mature clothing store business operator, you will not understand market information and commodity quotation just like a blind person, so it will not work, and it will not achieve good economic benefits.

The main purpose of doing more understanding is three: first, the sale time of new products and the shelf time of the seasonal products. Two: to provide the best seller's recommendation and to send the new samples in time. Three: the determination of the purchase time to ensure that you can purchase and replenish the goods you want in time. We find that many clothing store owners have been running clothing stores for half a year, and there are not many suppliers who know each other well enough. This is not acceptable because the trust and cooperation between the two sides are very important.

Eight, commodity quality complaints

Although it is now a buyer's market, such as: customers are always right, customers are God, and so on! But for a well received buyer, credit is also very important. Honesty and fairness are for both parties, not just for sellers. Some of our clothes shop owners mistaken the idea that customers are God's ideas. They often default on commodity loans, do not cooperate with suppliers' reasonable matching requirements, take everything as their starting point, and harm others, and so on, which are all taboos for our long-term cooperation.

When entering the industry, credit and so on are all zeros. We must treasure our credit in suppliers. This is very profitable for your long term operation. If there are complaints about the quality of commodities, we can solve them in general and solve them as much as possible. The suppliers of big problems have the quality assurance. They should solve problems in good faith rather than just complain. This is a necessary professional quality for a mature business.

The key of clothing store purchase is actually how to reduce the risk of commodities as far as possible. Therefore, the preparation work before purchase will become very important. We should understand the market and understand the needs of customers, so that the goal of clear purchase will naturally avoid many mistakes.