Clothing Color Marketing Is Coming To &Nbsp; Are You Ready For Business?

The law of color in 7 seconds

A product contains 3 basic elements of color, style and material. The first thing that attracts people's attention is color. Then people will pay attention to its shape, style, material and so on.

At the forum, Cui Beibei said: "in the main elements of the external pmission of information,

Appropriate color marketing can bring huge economic value to enterprises.

According to the International Fashion Color Association survey, it can bring 10% to 25% additional value to the products without increasing the cost, which will bring more profits to enterprises and businesses.

Therefore, enterprises can use color marketing strategy to enhance brand awareness and increase product quality.

Product color design and packaging

In foreign countries, color marketing strategy has come into being earlier, and has been widely applied in many industries. In China, the strategy of color marketing is just beginning to be applied, and the application of color marketing strategy is still in its infancy, and there are still many problems.

At the forum, Cui Beibei talked about several successful cases in which companies used color marketing strategies in product design, such as Canon's "Hello color", Nikon's "my type color", and LG's "colorful lollipop".

In fact, these products do not show more advantages than other similar products in function, but they can win huge profits for enterprises. The key point lies in the use of color marketing strategy in the design and packaging of their products.

By changing the color of the product from a single color system to multiple combinations of colors, the designer can attract the eye of the consumer to create a desire to purchase.

Designers must pay attention to the function of color when designing products. If they do not attract the attention of target consumers first, then how can they promote the subsequent sales? If we can apply the characteristics of colors to sales, this will bring a low cost and high return effect to enterprises.

Color layout and display of terminal stores

After completing the design and packaging of the product, the enterprise often ignores another factor that affects the sale of the product, that is, the flow of the product to the terminal.

From the perspective of consumers' cognition,

Cui Beibei introduced at the forum that today's sales market has changed from seller's market to buyer's market. Therefore, when selling products, we should give more consideration to the psychology of consumers.

Product backlog and sales decline are not all due to the fact that the design of products does not conform to the aesthetic standards of the public. In fact, the success of terminal stores is a major factor affecting product sales.

At present, the service staff of most terminal stores have not received systematic training on color collocation knowledge. The concept of color matching is rather vague, resulting in irregular placement of products and ununiform colors, which ultimately affect sales.

Therefore, mastery of terminal stores is also important for product design.

The orderly and orderly display and unique color matching can not only attract consumers' attention, but also establish consumers' trust in brands and enhance the brand value of enterprises.

It can be said that in the marketing battle without gunpowder, the implementation of the color marketing strategy is enough to affect what the enterprise has achieved in this war.

From the R & D of products to the pformation of stores, color will gradually become a hero in the era of dominance and play a more important role in the whole marketing process.

When the whole industry attaches great importance to color marketing, consumers will see that the textile and garment industry has ushered in the most beautiful era.