Fashion Design Is Better Than Clothing

According to a consumption survey report, in the next 10 years, the "four corners of the world" of China's young consumer groups will account for three, which will have a profound impact on the Shishi clothing industry——

"I used to make clothes, but now I do latest fashion 。” Yesterday, JIM just came back from Hangzhou ¹ Hui Wenlong, the design director of S brand, told the reporter: "Without changing this concept, the enterprise will not be able to adapt to the future market."

"Tradition clothing It will soon become history, and the near future will be the fashion era. " During the interview, Hui Wenlong told the reporter that in the next 10 years, China's "post-60s" and "post-70s" will gradually enter the middle and old age generation. Their requirements for clothing are relatively simple, pursuing simplicity and quality. However, the post-80s and post-90s generation have different requirements for clothing. Their consumption concept is ahead of time, they dare to boldly pursue individuality, and their thirst for knowledge, achievement and expression are particularly strong.

Hui Wenlong said that in today's fast changing frequency, clothing is more carrying people's thoughts and ideas, and contains the cultural spirit of contemporary people. However, in today's era, consumers' requirements for fashion design are constantly changing, and seeking novelty and individuality is the ultimate goal of many garment consumers. The freshness and strangeness of fashion have attracted many young consumers.

It is understood that more and more designers of Shishi garment enterprises have similar understanding of the future market. Chen Lizhen, General Manager and Design Director of Xinjianuo Garment Co., Ltd., pays attention to the decoding and application of global fashion pulse in the process of fashion design, pursues environmental protection in color, cold green, wine red, carbon black, and uses PC glossy, super soft, ultra-thin imitation leather and other functional fabrics in materials; Natural fibers have the essence of lower carbon. The design pays more attention to the grasp of the dividing line and the rational detail design, which is handsome and able to interpret the humanistic temperament of men's clothing and the lifestyle advocating style.

Wang Meizhang, the chief designer of Baoluhua, showed her youthful and confident spirit in the theme creative show of Baoluhua; Mysterious and beautiful purple, full of noble charm; Classic black and white, touch the nerve of the trend; Clear and deep blue, showing dazzling brilliance with unruly breath; Lehuo advocates green, showing a unique young and frank personality. Liu Xiaofei, the designer of L&XF brand, grasps the trend of fashion trends through market research, tracking and analysis, connecting with international concepts, analyzes the trend of future market fashion according to market trends, develops and designs clothing series to guide the fashion rhythm of the market and let his own ideas lead the market. Liu Xiaofei said: "The feedback from the end customers, the comprehensive investigation of the market, and the understanding of foreign fashion trends have made me have a better foresight on the trend of the fashion trend. It is precisely because of this foresight that my design philosophy and products are always ahead of the market trend."

Many brands in our city clothing The enterprise has realized that the future is the "world" of young people. It can not stay on the business philosophy of making clothes. It must make great strides towards fashion design and seize the young market. For this reason, not long ago, the new brand of Fuguiniao Group - Anniwalker's 2010 brand strategy conference ceremoniously launched a new brand for young fashion groups. Its "MOLINA", "ENALENA" and other brands have product lines covering male and female white-collar formal fashion series, male and female young leisure series, and male and female sports leisure series. Consumer groups are positioned between 16 and 35 years old, It is suitable for "slow living people" who advocate slowing down the pace of life, "snail people" born for the Internet, and "NONO people" who refuse to be stylized by the trend. At the same time, at the 2010 Winter New Product Conference held on the 19th of this month, Binino created a new generation of leisure style with the characteristics of "Binino" by capturing the essence of fashion trends and giving full play to creativity, focusing on the changes of product shape and structure and each minor link, pursuing the perfect combination of fashion and function. "Binino" will target young people aged 20-35 years old to take a mid tier pricing route suitable for teenagers.