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Zhu Fang: Jia Fen CAVEN For The Workplace "Du Lala" Bonus Points

2010/7/29 13:05:00 100

In 2010, Xu Jinglei directed and starred in the movie "Du Lala's promotion", which attracted hundreds of millions of dollars. The TV version of Du Lala's promotion, which was starred by Wang Luodan, was also viewed as "red hot."

Workplace

"And"

fashion

The combination of "suction" (gold absorption and eye absorption) can not be underestimated.

And Shenzhen is determined to create "fashion business dress brand".

Service Trade Fair

At the turning point of the plan, a fashion scene drama "Du Lala's promotion" was put on the stage. The show made the audience experience a fresh workplace style with fashionable clothes and dresses and a banter plot. It can be imagined that the front of the exhibition hall was surrounded by a flood of water. The author spent a lot of effort to get into the booth and interview with Ms. Zhu Fang, chief designer and chief designer of the brand.

Reporter: good luck, general. I am very glad to have the opportunity to interview you.

The planned fashion scene, "Du Lala's promotion", is very attractive from the outside crowd. What is the inspiration for this plan?

　　祝总：《杜拉拉升职记》在2010年无论是在票房上还是在关注度上都取得了巨大的成功，且《杜拉拉升职记》里的“职场”与“时尚”和我们品牌定位也非常的契合，此次我们想借助电影《杜拉拉升职记》的热潮将我们的品牌形象更生动的植入到每位职场女性的生活中;另一方面，最近的国际女装T台上传递出一个信号——“套装回归”，其中反应的流行趋势就是：时尚商务女装将迎来前所未有的“春天”，由此我们想到借助深圳服交会的平台用一种更易于让人接受的方式了解“佳纷”，并爱上“佳纷”，于是，在深圳服交会上上演“CAVEN”版《杜拉拉升职记》的创意就诞生了，我们希望佳纷CAVEN能为职场“杜拉拉”加分!