Spain'S Big Cheap Clothing Supermarket Challenges Chinese Businessmen

Immediately aroused the high attention of Chinese businessmen engaged in garment industry in Madrid and many other places. Many Chinese businessmen think that this act of Spanish clothing business has completely broken through the traditional business practices of the Spanish business community, and the method of "price fixing and discount" learned from Chinese people has not only made the market of clothing industry disorder, but also greatly affected the market of overseas Chinese businessmen.

It is understood that the large cheap clothing supermarket PRIMARK near DIAGONALMAR, Barcelona, has two thousand square feet of clothing.

"The main person in charge of this large, inexpensive clothing supermarket was once a supplier to China's and Spain's clothing import and export trade, which provided a brand name garment for the famous large shopping malls and shops in Spain. They knew very well about the import and export procedures of garments, the domestic clothing market and the Spanish sales market.

However, during the decades of clothing work, the responsible person found that the local clothing brands did not occupy the advantage in competition with Chinese clothing, especially in terms of price, which could be said to be suppressed by Chinese clothing.

After investigating the market one by one, the person in charge of the clothing industry's decades of experience has made bold decision to rent a large supermarket of two thousand square meters near DIAGONALMAR for 7, 80 thousand / month rent, and directly purchase from the mainland and sell it to customers at wholesale prices.

As the supply and price of the goods are in line with that of the Chinese clothing traders, the official began to declare war on the Chinese clothing market residing in Spain by using the traditional Chinese business strategy -- "price war".

Driven by the big cheap supermarket, many retail clothing stores began to "gourd" and use the advantage of price war to occupy the market with Chinese clothing stores.

On the one hand, Spain's large scale cheap retail and wholesale clothing supermarkets have had an impact on the wholesale and retail businesses of overseas Chinese merchants. On the one hand, Spanish and South American clothing retailers have taken advantage of the "price war" to occupy the clothing market with the Chinese people in the form of "price war", making the clothing industry strong in summer this year.