Ninth Generation Terminal Simulation Shop

White, gray and color matching wooden door color system, the whole terminal display, traditional Chinese culture and "sports happy" brand concept blend with each other, this is the ninth generation terminal simulation shop.

August 17th, the ninth generation terminal simulation shop officially unveiled.

It is understood that the new product will be "Happy Sports".

In terms of clothing, it is divided into two sections: life and sports. There are 6 major series, namely, city, life, basketball, foundation, net running and campus. With the clear direction of the company's brand strategy, the proportion of life plate products has improved.

"In motion"

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According to Chen Zongrong, director of the shoe research and development center, the order will also focus on the design of "smart and light" and "super glue and comfortable" design products. "We creatively introduced the balanced training shoes. The principle is to use the special balance air bag design on the front feet and heel parts of the shoes, creating a natural imbalance for each step of our walk, so that the hip muscles can be adjusted to adapt to this sense of imbalance, so as to achieve the" special exercise experience of portable fitness ".

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"Nesting" action starts the appearance of the ninth generation terminal

At the beginning of this year, you put forward the latest concept of "sports happiness" brand, hoping to win the concept of "sports happiness" in a novel and creative way.

How to make consumers better experience the lifestyle advocated by the brand, and build the connotation of the brand with the construction of terminal channel?

To this end, the noble bird intends to launch the "ninth generation simulation shop".

The new image of the terminal will give people a good brand image and a sense of hierarchy, and a white, gray and color matching wooden door color system, which will visually reflect the style and texture of the sales products.

According to Ke Xin, director of the retail support center of the great bird bird shop, the "simulation shop" aims to break the boundaries of traditional sports brands. First, the concept of innovation is extraordinary. With a clear theme, the concept of natural bird nest is introduced to consumers by visual impact and psychological impact. Combined with the elements of their texture and bamboo and wood, the brand connotation is extended through the combination of Chinese culture and "sports happiness" brand concept, which is an important means to achieve brand differentiation operation.

According to the organizers, the "ninth generation simulation shop" scheme of the "bird and bird terminal" image was also finalized at the order meeting, and entered the market promotion stage in October 2010. Meanwhile, the nesting action was mature and planned to open more than 20 regulations in the first tier market in 2011.

Ke Xin also carefully analyzed the three sub divisions of "simulation shop", that is, flagship store, which was designed and developed independently, and the image shop built the main selling shop for the one or two tier city market. The image store mainly targeted at the three or four level market.