Quanzhou 15 Clothing Shoes Enterprises Visit Zhejiang

Enter AOKANG , Red Dragonfly And feel the way for famous enterprises to succeed. A few days ago, the Economic Commission of Quanzhou Jordan Fu Sheng and other 15 clothing shoes enterprises visited Zhejiang to learn from each other in comparison. While lamenting AOKANG and red dragonfly and other enterprises relying on the direct sales mode to ensure their sales profits, the delegation also has confidence in the advantages of Quanzhou's footwear enterprises in listing and financing to promote technological innovation, develop new products, layout terminals and enhance enterprise management level.

There will be 10000 stores in a single enterprise.

There were more than 460 retail stores in half a year, and as of the end of June, there were 7052 retail outlets in Anta sports. It has become one of the only 2 stores in the country with over 7000 sporting goods brands, and has maintained the leading edge of Anta distribution network. According to the development plan formulated by Anta, by the end of this year, Anta shops have increased to 7400, toy life series stores have increased to 600, children's series shops have increased to 350, FILA stores have increased by 200, and have been put into operation in the first and second tier cities in China.

It's not just about attacking cities. Anta 。 XTEP has about 6200 stores in the country. At present, the company plans to increase the proportion of proprietary stores to shorten the intermediate links and reduce the cost. PEAK will open about 1000 new stores nationwide this year and accelerate its entry into the domestic first tier market. At present, PEAK has more than 6500 stores in the country, and plans to achieve 10000 stores in three years. After the "export exemption" of the gold medal passed in the international market, PEAK's output brand is more determined. Not long ago, in Hungary, Xu Jingnan launched a dialogue with local businessmen who had a network of Chinese businessmen on brand cooperation. "Sponsoring the strong teams in Europe is to stimulate the confidence of some dealers in Eastern Europe." Xu Jingnan said that both the local consumption capacity and the channel cost of Eastern Europe are suitable for the entry of Chinese sports brands. To meet the speed of opening more than 100 stores a year, Fu Sheng shoe industry has accelerated the development of new products and launched the construction of the industrial park of Mun Lin Sen Bao.

Product diversification provides strong support for channel layout. Product diversification helped Anta achieve a turnover of 3 billion 453 million yuan in the first half of this year. In Jordan sports Limited by Share Ltd, a pair of national patent technology automatic circulation shoes, the unit price increased by 30%. Jordan, director of the research and development center of the footwear industry division, said that there should be thirty items in the design of the day, then the review, the analysis of the products, and then the technical transformation.

"Attracting wisdom" and advancing technological innovation

When Kevin Garnett ended the "8 days of China's journey", a pair of new Quanzhou war boots that had been built for him had also entered the design process. During the period, Anta Sports Science Laboratory completed the measurement of Garnett's foot type and collected motion data.

In 2009 alone, Anta's research investment amounted to 200 million yuan. It is in this laboratory that the creation of a single pair of shoes has 41 national patent legends. In the history of China, the first Chinese professional basketball athlete's foot type database was also born, which included the foot data of more than 1000 players from 18 teams, which provided strong data support for the further development of professional basketball shoes products.

"Attracting wisdom" and technological innovation has become a hot topic for many years in Quanzhou shoemaking enterprises. With the help of the technological strength of domestic universities and research institutions, the provincial and state level enterprises or industry R & D centers have been established, and the core technologies and key technologies have been tackled. Quanzhou shoe enterprises have developed many personalized products with independent intellectual property rights. Xi De Long has formed a strategic partner with the National Sports Bureau, and has launched an activity called "foot type Census" in the whole country, which provides first-hand information for making a shoe last suitable for Chinese people.

In addition, the first and only national enterprise technology center in the sporting goods industry approved by the national development and Reform Commission is also located in Quanzhou. Beijing Sport University's Biomechanics Lab, China leather and shoemaking Research Institute, Ace International Limited and Liverpool John Moores University have exported to Quanzhou the achievements and experience of human sports science and sports shoes function test and evaluation, and comprehensively enhance the R & D capability of "Quanzhou manufacturing".

Independent research and development to promote product technology upgrading. With the implementation of specific policies to promote enterprise technological innovation, PEAK group is speeding up the upgrading of products, and has set up product development and design centers in the United States, South Korea and Italy respectively.

In terms of writing industry standards, Quanzhou shoe enterprises also have good performance. Shishi Fu Lin and Fu Sheng Footwear Company 2 units, jointly with the China leather and footwear industry research institute, drafted and formulated the "leisure shoes" industry standard. After the national development and Reform Commission released the "leisure shoes" standard, the Shishi leisure shoes industry has solid implementation basis in the design, manufacture and sale, which is conducive to the Shishi shoe industry to maintain a strong position in the market. {page_break}

Listing enables enterprises to grow at a high level

During the inspection tour with the Municipal Economic Commission delegation to Zhejiang, Yang Xuefeng of Jordan sports Limited by Share Ltd told reporters that in the field management of workshop, Jordan did not lose to Zhejiang famous shoe companies such as AOKANG and dragonfly. This migrant worker from Jiangxi has completed the "five jump" in a few years, and has become the director of a shoe factory, and has more than 3000 employees.

As a listed reserve company Jordan company, in March of this year, Jordan two plant officially put into operation, adding 6 production lines. After the lean management transformation, the reporter in Jordan's workshop saw that the material preparation from the front end of the shoemaking, the cutting to the middle seam and the final shoe shaping, the whole flow shop was clear at a glance. Yang Xuefeng introduced that the new management mode has reduced the intermediate links, and the overall output has increased by 30%. In addition to the company's investment in about 20000000 this year, the introduction of the latest shoe making equipment, the key lies in lean production. This mode can increase the efficiency of production links by 20%, increase the efficiency by 20%, and reduce the number of related personnel by 11%.

Listing, promoting the comprehensive upgrading of enterprise management, has become a more worthwhile harvest for Quanzhou shoe enterprises.

In addition to harvesting billions of dollars from IPO, PEAK Group Chairman Xu Jingnan seems more willing to talk about the capital market's talent absorption platform. He told reporters that the listing helped PEAK get a higher platform. It also marked PEAK's initial completion of capital internationalization, which means more efforts to promote the internationalization of talents and internationalization of research and development.

Listing also means that enterprises will gain more on the bigger stage. This view was approved by Yang Penghui, the former director of the seven wolves. He said, because of inertia, enterprises without external force, it is difficult to break through their previous successful mode of constraint, and seek listing process, is the process of standardization, management improvement process.

Insiders said that in Jinjiang, the most concentrated place for executives of former multinational companies might be Anta headquarters. Anta brand leader also proudly told our reporter that Anta 60%'s director or deputy director came from multinational companies like WAL-MART and Procter & Gamble. "Why do so many senior talents come to this little place in Jinjiang? In the final analysis, it is the high growth of enterprises after listing, which has created a huge talent siphon effect.