Hangzhou Women'S Wear Hebei Seeks Breakthrough Through The Way Of Zhejiang Zheshang Marketing Network

The ancient cloud, one side of the water and soil, is also the same in the clothing industry.

With the strong landing of the financial turmoil in 2008, many women in Hangzhou are turning their eyes to the domestic market.

Reporters recently interviewed in Hebei learned that women's clothing enterprises in Hangzhou began to use Zhejiang businessmen set up in the country as a professional market as the main channel to expand the market.

Zhejiang businessmen's marketing network: Zhejiang's products are natural.

Where there are markets, there are people from Zhejiang.

This is what Zhejiang businessmen often talk about and proud of.

Summing up the impact of the financial crisis on economic growth and enterprises in 2008, Lv Zushan, governor of Zhejiang province last May, proposed that we should give full play to the advantages of Zhejiang businessmen and set up a nationwide marketing network for Zhejiang merchants to actively expand the domestic market of Zhejiang products.

This visible network will give full play to the advantages of the Zhejiang chamber of Commerce and Zhejiang merchants in the market in all parts of the country. Through government guidance, business entities, chamber of commerce services and market operation, the government will set up a joint venture between the government and enterprises, produce supply and marketing links, and integrate information, sales and services into one. It will also play an effective role in the marketing network of Zhejiang merchants with Zhejiang characteristics.

"According to incomplete statistics, there are more than 2000 markets built by Zhejiang people outside the province. These markets have become a natural sales network for Zhejiang products."

Zhejiang provincial government office of the OECD exchange guidance prescription Xiaodong told Ben net reporter.

In July 2nd this year, the Zhejiang Provincial Government Economic Cooperation Office held a pilot meeting of Zhejiang Zheshang marketing network in Hangzhou, and deployed to comprehensively promote the construction of Zhejiang Zheshang marketing network. Now Zhejiang merchants marketing network construction work has been carried out in 20 provinces of the country.

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Layout Hebei market Zhejiang chamber of Commerce become Hangzhou ladies' family

In August 28th, more than 10 Hangzhou women's clothing business representatives, such as Wan Shi Li and Xi De Bao, rushed to Hebei under the guidance of the Zhejiang provincial government's office of economic cooperation, and exchanged with Hebei Zhejiang chamber of Commerce and clothing distributors in Hebei Province.

"Brand winning, channel is king", on the day of Hebei Tiancheng port sixth Costume Culture Festival, Hebei Tiancheng enterprise group invited Mr. Ding Zhaoling, an expert in clothing brand management and marketing planning, to teach marketing experience to Tiancheng traders.

"There are so many ways to sell clothing sales". After attending the lecture, the participants were deeply touched.

Li Xiaoshuang is an ordinary merchant in Tiancheng commercial port. She started her business as a salesman in Tiancheng commercial port 6 years ago. After 6 years, she has become the regional agent of Hangzhou clothing brand orange jam girl in Hebei.

"I grew up with the development of Tiancheng port," Li Xiaoshuang told reporters.

"In fact, there are many merchants such as Li Xiaoshuang in Tiancheng commercial port.

Many merchants did not want to accept our management at the very beginning, but then voluntarily observed our system of "integrity bank" and "advance claim system" to jointly promote the prosperity and development of the market.

Mr. Zhao Yongqiang, chairman of Hebei Zhejiang chamber of Commerce and chairman of Tiancheng Group, said: "nowadays, Tiancheng port has become the first Zhejiang product marketing center established in Zhejiang outside the province. The chamber of Commerce has become the maiden of Zhejiang province outside the province, and welcome the garment enterprises in Zhejiang to invest in Hebei Province."

After the representatives of Hangzhou women's clothing enterprises visited the clothing professional market, Tiankang mall and Hebei's top shopping arcade, Wanshi Tiancheng, Wanshi, Xi De Bao and other enterprises showed strong interest in the Hebei market. They asked to be settled in Vientiane Tiancheng. Liu Fang, chairman of Hangzhou Ling'an tianbang dress, immediately decided to open a shop in Hebei and hoped that the chamber of Commerce would pull strings from it.