The Brand Value Of AOKANG Shoes Increased By 1 Billion 314 Million Yuan.

Recently,

It is understood that AOKANG's brand value has risen rapidly in recent years, which is inseparable from its continuous innovation advertising and brand marketing mode.

Since 2008, AOKANG has been the first to cooperate with Hunan satellite TV and Zhejiang satellite TV's self timer play. AOKANG's shoe brand has naturally been implanted into the plot and interactive section of the play. AOKANG has set off a new wave of shoe brand TV series product placement.

In 2009, AOKANG provided shoes and bags for male and female protagonists in the popular Hunan satellite TV "ugly invincible II". In each episode, AOKANG's interactive advertising and AOKANG's product display screen were inserted.

According to statistics, during the broadcast period, the sales of AOKANG shoes increased substantially compared with that of the same period, and the crowd who entered the shop was closer to the brand positioning.

This year, he joined the Zhejiang TV's "love the anchors". According to AOKANG's brand positioning and the development of the plot, AOKANG's elements were vividly implanted.

It is reported that the most valuable hundred brands cover more than 20 industries and 50 product categories, from the "big" brand of 100 billion sales scale to only more than 100 million of the "small" brand. Research institutions, based on public data, especially the data of listed companies, choose the leading brands of the competitive industries related to consumption as widely as possible, and provide the competitiveness of Chinese brands for consumers, investors, researchers and other social sectors.

The top three places in the list this year are Haier, 68 billion 661 million of Lenovo and 52 billion 629 million of the first 9 consecutive years of brand value for 9 consecutive years.

"Brand value not only represents the price of the brand in the market, but more importantly, it reflects the competitive advantage of a brand in the market and its reputation and brand identity in the eyes of consumers."

Wang Zhentao, chairman of Zhejiang AOKANG footwear Limited by Share Ltd, said that the brand value of AOKANG has risen so rapidly in recent years because of AOKANG's attention to brand building. AOKANG's fashionable and young brand image has played a very important role in the hearts of consumers.

In the future, AOKANG will take brand building as an important strategy for the company to build the world's AOKANG as the ultimate goal.

China's most valuable brand is a 16 year study jointly conducted by the Rui rich global list and Beijing brand name Asset Appraisal Co., Ltd., which is the earliest and longest lasting research on the comparative value of consumer brands in the competitive industry.

In the period of global financial crisis, China's most valuable brands were unveiled twice in 2008 and 2009 in New York.

The delegates were interviewed by senior officials of the US Department of Commerce and the General Chamber of Commerce of the United States and participated in international cooperation and exchanges.