Home >

Open The Business Circle Of Underwear Shop

2010/10/22 9:31:00 46

Trading Area

Also known as the "business circle" refers to women.

Underwear

Stores attract consumers.

The size of business circle has a great relationship with consumers' consumption habits and traffic factors.

Generally, the location set by the underwear shop is the center of the circle.

distance

The area defined for the radius is considered as a factor in the business circle setting.

But in fact, we should also consider a series of factors such as the form of underwear shop, the characteristics of underwear, the establishment of pportation network, and so on, and the form of business circle is not necessarily concentric circle. The type and scale of underwear shops, competitors around, customers' round-trip time and traffic barriers will all affect the results of business circle investigation.

The business circle consists of three levels: the central business circle, the secondary business circle and the marginal business circle.

Central business occupies 55%~70% of the total number of female customers in this underwear store.

This is the area closest to the lingerie store, where women account for the highest density in the population, and the average purchase amount for each customer is the largest, and rarely overlaps with other business circles.

The secondary business circle includes 15%~25% of the total number of female customers in this underwear shop.

At this time, women's customers are also scattered in the business circle outside the central business circle. The general underwear products are not attractive to female customers in this business circle.

The fringe business includes the rest of the female customers, who are the most dispersed. Only some special products will attract them.