Otter Republic Brand Ladies Wear Taobao Mall To Enter Online Shopping

Less than a month after the announcement of a small new product show to enter the mainland market, Taiwan is known for its originality.

There is a new move, that is, formally enter the online shopping market.

Recently, Taiwan is known for its original creation.

Officially announced the entry into Taobao mall, thus opening up the curtain on the online shopping market.

Also known as OR, is a fashionable women's clothing brand founded by the famous knitted fabric manufacturer Guan Xing group.

Originated from the "OR laboratory" set up by guxing group in Taiwan in 2008, the OR brand has set off a whirlwind in Taiwan fashion industry for a few years.

In early 2011, Guan Xing group brought the OR brand to mainland China, striving to bring authentic Taiwan women's clothing to mainland consumers.

According to Edward, general manager of OR, Guan Xing group is going to

Before the introduction of the mainland market, after a long time of market research and evaluation, and integrating the group's resources in fabric and design, we strive to make OR brand a well-known brand among mainland fashion women through 3~5 years.

Compared with most original brands keen to open shop in prosperous areas,

A completely different development path has been chosen, that is, to cut into the market through online shopping.

Edward said that the growth path of OR brand is closely related to the network. In Taiwan, the original design competition held by OR every year is basically carried out by means of online registration. Therefore, in the Taiwan network community, OR brand has accumulated quite a lot of popularity.

Edward has made a "three step" plan for the online shopping of OR brand. The first step is to set up the official flagship store of Taobao mall; the second step is to enter the mainstream B2C website; the third step is to build an independent B2C mall.

According to Edward,

It has passed the rigorous examination of Taobao mall, and is carrying out tight shop renovation work.

At present, the OR brand has set up a professional team for the online shopping strategy. The design team of Taiwan and Shanghai has designed dozens of products suitable for online shopping for 2011 spring and summer, and the promotion and operation team has made full preparations.

All the things are only under the east wind, we are ready to wait for the official opening after the Spring Festival, Edward said.