Home Sewing Machine: How Difficult Is It To Go Home?

Household sewing machine

Nowadays, it is difficult to maintain the home machine to some extent, to some extent, to the consumers, and to the formation of the popular culture of household sewing machines.

It is the key to return home sewing machines to home sewing machines.

Consumers: maintenance has become a "big problem"

"A few days ago, Mr. Chiang called the newspaper and said that his" bee "brand sewing machine, which had been used for more than 20 years, was out of order. He hoped to find a master who would repair it to help repair it.

After Mr. Jiang's wish to read the newspaper, Mr. Zhou and other members of the public called to help Mr. Jiang repair.

However, it was revealed that Chiang's sewing machine was "stopped" because of the loss of a 2 cm long diameter screw with a diameter of 0.5 centimeters, resulting in a failure to step on the sewing machine.

"Actually, the sewing machine is not difficult to repair, and the cost of maintenance is not high. The most difficult thing is that we can not find such a suitable old screw now."

Mr. Zhou said so.

Mr. Jiang said his sewing machine had been used for more than 20 years, and if it is not well maintained, it is a pity.

Appeared in Weihai

Since the end of 2009, more and more similar reports have been reported that the middle-aged and old people are being cheated by repairing the old sewing machines, or many young people who have trouble finding and repairing after buying multi-functional household sewing machines appear frequently in news everywhere.

According to the survey of 17 sewing machines owners in the new home, apart from price factors, the convenience of maintenance and maintenance price are the primary factors for nearly 40% respondents, followed by functions and brands.

Sewing artist and Ms. Zhang of Beijing said that because sewing art DIY is becoming more and more popular among white-collar workers in big cities such as Beijing and Shanghai, the multifunctional household sewing machines on the market have larger choices, and the price ranges from 400 yuan to two thousand or three thousand yuan. The price is high and the natural function is strong. Therefore, the problem of after-sale maintenance and use has become the decisive factor of its purchase.

"Beijing north and South City distance is far away, and home appliance dealers and repair shops are relatively concentrated in Dahongmen, Beijing. If there is a breakdown, it will be expensive to find a brand dealer, then calculate the fare and maintenance costs.

Moreover, it is not known whether the maintenance workers have excellent technical qualifications to find cheap maintenance shops.

Miss Zhang has a headache for the relative concentration of home repair shop and the technical qualification of maintenance workers.

In this regard, many industry household sewing machine agents worry that for consumers, the problem of maintenance of household sewing machines does exist. If it is not solved in time, it will affect the cultural atmosphere that has just been preliminarily formed and popularized in China.

Manufacturer: maintenance depends mainly on distributors' investment.

As we all know, the 90% multifunctional household sewing machine products produced in China are mainly exported, and the main export markets are concentrated in Europe and the United States.

In recent years, due to the relatively stable export market in Europe, the gradual improvement of the living standards of the people and the rise of DIY sewing art culture, domestic enterprises such as Japanese brothers and other domestic sewing machines have actively explored the domestic market by means of distributors, Direct stores, home appliances supermarkets, TV shopping, and authorized distribution shops on e-commerce websites such as Taobao.

According to the reporter, at present, the direct selling stores that love the family and the brotherhood of the Japanese brothers, as well as the distributors of Taobao outlets, have achieved better sales results.

However, for the maintenance of household appliances, the maintenance of brand home machine after-sales service is generally dependent on the strength of dealers, and enterprises provide certain technical and financial support.

The majority of brand household sewing machine manufacturers responsible person said: "at present, the multifunctional household machines are mainly exported to Europe, and are mainly stationed in major supermarkets in Europe. Because of the low price, there is basically no maintenance service.

If there is quality problem, return goods directly.

For the domestic market, other brands' investment in channel construction, direct network placement, financial support and so on are far less than the leap and brothers, so the market expansion has little effect, and naturally there is not much energy to attend to the maintenance problem.

The after-sale maintenance of brothers and flying household sewing machines is usually done by "who sells who repairs", and the direct dealers and authorized dealers are responsible for the repair and related after-sale service consultation of the products they sell.

A dealer who did not want to be named said: "the maintenance of household sewing machines depends mainly on the operation of distributors, and the investment of enterprises is relatively small.

The production of domestic sewing machines is mainly concentrated in areas such as Zhejiang, Taizhou and Jinyun. These enterprises are mostly family owned private production enterprises, because the cultural atmosphere and sales market of household machines have not yet formed, and the profits of products are insufficient to support the channel construction of enterprises. Therefore, few employers are willing to invest in financial and material resources for laying sales and repair service networks.

Without market and profit support, enterprises can not maintain routine maintenance services, but without maintenance services, they will not be able to make bigger and stronger markets and get corresponding profits.

Everything can only be decided by the market. "

As a world famous manufacturer, with the advantage of brand and manufacturing technology, brother household sewing machine has achieved great success in the Chinese market.

Its experience in the construction of sales channel and the experience of after-sales service repair provide useful ideas for other domestic brand.

Referring to the successful experience of Japan's brother brand, Japan's brother (China) Commercial Co., Ltd., the head of the sewing machine Department of Japan, said that as a subsidiary of Japan brothers Industrial Corporation in China, Japanese brothers (China) Commercial Co., Ltd. mainly carried out all-round market development and after-sales service through establishing partnership with the distributors.

Specifically, the brother (China) company is responsible for selecting and examining the brotherhood brands that are strong enough to match the brotherhood brand. The authorized agent chooses to authorize franchised stores, enter shopping malls and supermarkets to expand the market.

What brothers (China) companies have to do is to choose distributors who have the right conditions, organize regular technical training to enhance the service level and technical capability of dealers in various regions, and carry out the qualification audit at the end of the year, including, of course, after-sale capabilities such as maintenance.

At the same time, the person in charge takes Beijing area as an example to introduce: "Beijing Ying Zheng Weiye, brother Ying Jia commerce" is the authorized dealer of the brother brand domestic sewing machine in Beijing area. After they get the goods from the Japanese brothers company, no matter what channel they sell, they have considerable autonomy. But when they sell the products to consumers and after-sale services, they must actively undertake the responsibility of technical consultation and maintenance service in the corresponding areas.

The responsible person also introduced that the main consumer groups of brother brand household sewing machines are: people who advocate life interest and love DIY sewing artists.

For other brands, the brothers brand household sewing machines are relatively perfect in the domestic market outlets and channel construction. At present, they have authorized dealers in the major cities of the country, and have established corresponding sales and service outlets. Therefore, if the consumers' cities have the authorized dealers of the sewing machines for their brothers, after the failure of the household machines, it is suggested that they should be repaired in the same city or the nearest authorized dealer.

For the brotherhood brand channel sales network has not been fully covered by the area, the person in charge of the introduction, the sale and maintenance of the family household sewing machine is mainly rely on the operation of e-commerce websites such as Taobao.

She said, "if consumers in such areas consult or need maintenance services, they can receive technical support from sellers through telephone, e-mail and video.

In addition, whether it is pre-sale consultation or after sale technical support, the official website of brother (China) Commercial Co., Ltd. can provide various kinds of help for customers.

Customers can find the detailed functions of the models they want to know on the website. They can download the detailed brother sewing machine operation video and electronic instructions for free, and can also consult related technical questions on the interactive message board.

Central sewing Association: Certified maintenance workers can completely repair advanced household machines.

In response to Miss Zhang, a sewing artist in Beijing, worried about the technical qualification of the maintenance workers, the reporter interviewed Chen Xu, who is responsible for the training and appraisal of the vocational skills qualification of the sewing machinery assemblers / maintenance workers and other industries in China.

According to Chen Ji, authorized by the State Ministry of human resources and social security, the China Light Industry vocational skill appraisal and guidance center has approved the establishment of the China light duty sewing machinery industry vocational skills appraisal and Management terminus in 2009. The general station is located in the China Sewing Machinery Association, and is solely responsible for the training and appraisal of the vocational skills qualification of our country's sewing machinery assemblers / maintenance workers and other industries.

It has training branches in Beijing, Shanghai and other places.

Since then, China Sewing association has continuously carried out the training and qualification appraisal of sewing machine assemblers / maintenance workers in the Chinese sewing machinery industry. More than 800 people have passed the sewing machine assembler / maintenance technician qualification examination and obtained the corresponding vocational and technical qualification certificate.

At present, there are three main types of training for vocational skills qualification of repairmen. They are maintenance workers, garment maintenance workers, and social technician maintenance workers.

"Because the technical problems of the manual maintenance of multi-functional household sewing machines currently produced in China are relatively simple, which is equivalent to the level of ordinary computer industrial sewing machines. Maintenances workers mainly need routine maintenance and maintenance as well as simple maintenance work for the household sewing machines. Therefore, there is no special part of household sewing machines for vocational skills qualification training and assessment.

But the "licensed" maintenance worker who owns the sewing machine assembler / maintenance worker's national vocational qualification certificate can easily solve all the maintenance problems of all kinds of advanced household sewing machines.

Chen Hai also said that China's household machine products are mainly exported, the product technology and quality are relatively stable, and the total number of domestic machines sold in China is no more than 200 thousand units, so the maintenance of domestic machines in the domestic market is not as outstanding as industrial sewing machines.