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Dangdang Power Clothing Online Shopping

2011/5/27 14:21:00 46

Following a layer of books, two layers of home, three layers of mother and baby, four layers of makeup and other target categories,

Dangdang online shopping

The five tier clothing store in the shopping mall has opened ceremoniously.

To celebrate the opening of the clothing field, Dangdang launched the "summer color revolution" campaign, the main category of clothing, other categories including shoes and home textiles, all the activities of goods sold at a price of 2 fold.

Seven wolves

Nike

The famous brands at home and abroad, such as Adidas, Korea and so on, help consumers to afford affordable fashion.

It is understood that the "summer color revolution" activities in the clothing color generally divided into "six colors", including passion red, brilliant yellow, youth green, mysterious purple, literary blue and lovely powder, and home textiles category of dazzling color, constitute Dangdang net "seven color light".

And the ideographic function of each color is the concrete embodiment of the two words of the revolution. Just like the modifiers in front of the color, red symbolizes passion, green symbolizes youth, and so on.

For example, the 201 new skull V short sleeved T-shirt of Korean summer clothes South Korea is used as an example, with a strong green display of classical beauty, the breath of youth is clear to the eyes, coupled with a very banter meaning of the skeleton image, not only does not show horror, but also adds to the personality.

As for the price, Dangdang's "low price" advantage will continue in this activity.

The price of the product is only 68 yuan, and the market price is 170 yuan.

At present, about 500 well-known clothing brands have set up flagship stores in Dangdang, including Tonlion, Giordano, seven wolves, playboys, Taiping birds, Heng Yuan Xiang, Han Du house, Rusa, Ting Mei, NIKE, kappa, Adidas, Lining and many other well-known clothing brands.

At the same time, Dangdang is also developing its own professional buyer team, developing exclusive selection and developing its own brand, so as to provide customers with more varieties and more choices.

In addition, the price war is Dangdang's customary market strategy. The top 35% off titles of the book and the top 61% off titles of thirty thousand books are classic cases of Dangdang's price war. Dangdang's latest summer color revolution, which was launched at the beginning of the Internet shopping, also indicates that the lowest price is the most important weapon in clothing category.