AI, Avril, Shanghai Meeting

AI, Avril, Shanghai meeting

Since its entry into the Chinese market in March 2009, Lotto has been working hard to create a passionate sports lifestyle for consumers through tasty and stylish products.

The Avril x Lotto joint series inherits Lotto's classic design taste and sports passion and integrates the distinct "Avril style" rock element, which is also the representative work of the Lotto celebrity crossover series.

Wu Xianyong, general manager of Lotto (China), said: "Lot to do is the brand proposition of Lotto. It advocates an experiential way of life and attitude, hoping to encourage young consumers to explore, discover, try and experience various forms and new things of life.

Lotto also hopes that through this partnership with Avril and the theme of "Ai Le road", we advocate that consumers, like Avril, will stick to the same life, release happiness and enjoy self discovery.

As Avril said, Love yourself, Believe in yourself, Be yourself (love yourself, believe in yourself, do yourself).

On the day of activity, the lively DIY area became the absolute highlight of the meeting.

Fans are using Avril's skull and rivets on Lotto's classic T-shirt with creative ideas.

The details of the rock style of the scene will allow consumers to feel the creative combination of rock and fashion in the playshops built by Lotto.

Subsequently, Avril appeared in the Avril x Lotto series of new products, bringing the atmosphere to the boiling point.

Fans gave DIY's Avril x Lotto series "limited edition" T-shirt to Avril, and Avril took the initiative to show the newly learned Chinese and interact with netizens in real time to make the scene climax.

In addition, Lotto has brought a surprise to fans in Shanghai. Avril's video clip of Avril x Lotto Series in Losangeles.

In front of the camera, Avril can easily handle all kinds of sweet rock style.

During the filming, Avril also said freely: "I am very glad to cooperate with Lotto (China) to launch the Avril x Lotto serial products.

Lotto interesting, unique, fashionable brand characteristics fascinate me.

Today I am a model! "

The energetic and passionate Avril in the advertising film has brought more fresh fun to Avril x Lotto's series of spring and summer advertising films, which has caused fans to scream.

Avril x Lotto joint products include men's clothing, shoes, accessories and so on.

The whole series is centered on Avril's favorite motorcycle jacket and T-shirt, and the rock elements such as skeletons, rivets and stars are widely used.

Avril's unique fashion sense and personal temperament have been fully reflected in the products. The oversized hat, bright pink, color blue and bright green color have become the highlights of Avril x Lotto series.

The Avril x Lotto joint series will be launched in mainland China in 2011 and 2012. The first batch of products will be listed in Lotto stores nationwide in mid 4.

May 30, 2011, Beijing - recently, the International Cotton Association's "natural beauty link global" theme design and the theme song of the US cotton conference was held in Jian Yi residence.

Italy's famous sports fashion brand Lotto (Le Tu), one of the certified brands of American cotton, unveiled its joint product with Avril x Lotto on the same day, blasting the passion between rock and fashion, and deducing the fashionable and stylish taste of life advocated by the Lotto brand.

Ms. Wang Jin, public relations manager of Lotto (China) marketing department, said: "from the first 09 years of work together to the publication of Naturally Connecting the World today, Lotto and the United States cotton have been tacit cooperation for three years.

This Lotto brings the first batch of Avril x Lotto jointly designed by Canadian rock and roll Avril Avril (Avril Lavigne), hoping to pfer the fashionable and environmentally friendly lifestyles between Lotto and the US cotton to more consumers.

As a special step in this activity, Wang Peiyi, a famous designer of high fashion custom (Alex Wang), combines the theme of "the natural beauty cotton linkage world" and the American Quilt "American Quilt" as inspiration. Specially designed and made the blessing quilt (Blessing Quilt), and is personally presented to the US cotton ambassador by MS Mao Kailin, the director of the China inter national cotton association (Karin Malmstrom).

Da Si also said at the scene: "very unexpected and touched!

This is a special blessing, I will cherish the blessing of quilts given by the United States and cotton, and cherish the cooperation with the US cotton in the past three years. We have the opportunity to promote our understanding of environmental protection together, choose pure cotton fabrics, and care for our nature. This is also very precious for me.

At the scene of the event, Yang Kun, a famous musician, went on stage to sing the theme of "the United States cotton link global", which was composed by big s and Yang Kun.

Lotto this special exhibition of Avril x Lotto joint products, Avril's sweet rock and roll style into Lotto Italian fashion design, the whole product includes men's clothing, shoes, accessories and so on.

The whole series is centered on Avril's favorite motorcycle jacket and T-shirt, and the rock elements such as skeletons, rivets and stars are widely used.

Avril's unique fashion sense and personal temperament have been fully reflected in the products. The oversized hat, bright pink, color blue and bright green color have become the highlights of Avril x Lotto series.

The Avril x Lotto joint series will be launched in mainland China in 2011 and 2012. The first batch of products has been listed in Lotto national stores in mid and late 4.

 

In addition, on the day of the event, Lotto joined the other twelve well-known brands to present a wonderful fashion show for the guests on the scene.

The Avril x Lotto series of rock and roll products is also popular among the guests and the media in the wonderful performance of the model.