What Will Apple Do Without Jobs?

Without Jobs's apple, what would it look like?

If Jobs left, what would be the impact of Apple's performance?

At 8 in May 6th, the Apple Corp iPad2 tablet computer officially landed on the mainland market, and the sales of the apple franchise store in Sanlitun, Beijing, reappeared.

Apple releases the second quarter report. Apple Half of the revenue comes from iPhone and iPhone related products, and the gross profit margin of the company has reached 41.4%. This once again makes people worry: if Jobs leaves, what will be the impact of Apple's performance? And whether one of the other business miracles created by Apple can continue under the leadership of Jobs, and who will Jobs be next?

In fact, as early as 2004, when Jobs was temporarily away from illness, the media began to worry about whether Apple would thrive under Jobs's leadership and would not collapse because of leaving Jobs. In 2008, the famous American financial magazine "fortune" even published articles to analyze Jobs's replacement as the 11 candidate for Apple's next CEO.

What's interesting is that in recent days, apple insiders: "if the candidate becomes the most important problem of apple after Jobs left, then Apple will definitely have problems after Jobs leaves. Because Jobs can't be duplicated. "

"What's important is that Apple has been realized. Professional brand The transformation of the brand to the public has brought Jobs endless ideas of innovation, which has been injected into the blood of apple, whether in terms of corporate structure or personnel.

What did Jobs bring to apple?

For the huge problem Jobs left to the company, Wang Qiang, who once served in the Apple Corp, asked the reporter lightly: "the rise of Samsung has benefited from Li Jianxi, but why is nobody paying attention to Li Jianxi's departure?"

For Samsung, people will take it for granted that the power of mechanism is the result of the resultant force of the company. But why do people lack such courage for apple? Is it behind the concern of public opinion that Apple's success is more derived from Jobs than by the whole operation of the enterprise?

So the key question is still what Jobs brought to apple? {page_break}

In the early article of the financial times Lex column, "no Jobs can't?" in the article, he pointed out: "a person, no matter how creative he is, can really continue to interpret a company that has been in the market for nearly 30 years, has experienced the ups and downs of the industry and the whole economy, and is composed of thousands of interrelated individuals and working processes?"

If not for apple, many people's answer must be negative, but for apple, investors have chosen the affirmative answer, which is evident from the stock price drop caused by Jobs's departure. "It depends on whether they insist on" giant theory ", that is, apple or other similar companies exist such giants as Jobs. The column above points out.

It is unclear how important Jobs is to apple. But all along, Apple's board of directors has made a monster of public recognition of "he is the company". And this is a warning bell for those who trust someone.

Next term: Cook ?

For Apple's next conjecture, the international media has given too many answers over the years, and Cook has been considered the best candidate for the future because of Jobs's 2004 cancer treatment and the 2009 liver transplant. It is understood that Cook temporarily took over Jobs in charge of apple daily management in 2009, because the outstanding performance of Apple's board of directors gave him an extra reward of $5 million.

In a Apple Corp's seven or eight year old organizational chart, Cook ranked first among Apple's vice president and followed Jobs. Cook was then responsible for the most critical contents of global operations and sales.

A staff member who was in charge of supply chain management under Cook even told reporters: "Cook's steady style or permission to complement Jobs will help the company dig deeper into customer value after entering the product stable period."

He also said: "according to my personal experience, Apple has become a product of mass consumption under the leadership of Jobs. It is no longer just a professional choice, but a fashion consumer brand. After the transformation, Apple's replacement, like Samsung and Motorola, has little impact on brand value."

What does Apple need in the future?

Jobs has completed an era, but is it necessary for another type of iconic figure in the next era? As we all know, the current Internet industry has developed to a critical turning point. Various new business models have been born. With the breakthrough of technological innovation, the Internet companies' horse racing enclosure has also reached the age of resource integration, upgrading and reengineering, and whether Apple's business mode needs to be adjusted under the ever expanding higher level and higher structure.

Specifically, Apple's iTune platform has begun to face controversy from the legal field, and apple itself has provoked a legal battle, such as suing Samsung Electronics, accusing its Galaxy series of mobile phones and tablet computers of infringing its iPhone and iPad patents, and prosecuting HTC and NOKIA infringement.

Since 2008, Apple Corp has become the largest technology company involved in legal proceedings. Behind the lawsuit, Apple's "ally" seems to be turning around, such as Google's cooperation with HTC.

What is interesting is that Apple lawyer Greg Arovas once said on public occasions: "the success of Apple products is not only due to its appearance, but also because of its connotation." But the connotation of things needs to be proved by the carrier, but more often, the value of the connotation is timeliness. This means that Apple needs a more stable strategic integrator in this critical era of war and chaos.

Internet experts believe that in the last round of metamorphosis, apple can flaunt fashion with itself, but in the next round of transformation, how Apple's self character should be displayed and publicized will become a big problem.

A case that can be referenced is: in the case of Tencent and 360, Tencent began to look back on its business model. Similarly, faced with the emergence of the new Internet army, will Apple's business model face challenges?