How To Create And Build Brand

Brand is the foundation of existence of an enterprise. brand It is a sharp weapon for an enterprise to succeed. If an enterprise owns its own brand, it will undoubtedly be successful. At present, many enterprises are faced with many kinds of predicament such as rising raw materials, shortage of labor shortage and shortage of funds. Many business owners have realized that the current market competition has developed from traditional price competition to brand competition, and buyers and consumers' attention has shifted from traditional good quality and cheap price to brand reputation. They are more aware of the lack of brand in a business and lose their competitiveness and lose their market share.

However, many business executives do not really know what brand is, and in their impression, the brand is just one. LOGO There have been many self defaming behaviors.

Lining, the big brother in the shoe industry, is fighting for the new generation after 90. market Not hesitate to spend a lot of money to change the label, change the original brand positioning, and at the same time triggered the "70" and "80" consumers down. Lining changed his position and changed his own destiny. Because Lining did not understand the needs of the post-90s, he blindly changed the positioning of his brand, but instead lost more consumer groups, and even the consumption crowd after 90 did not fully grasp. This is the deviation and arbitrary change of Lining's brand positioning, so Lining will eventually fail.

"Nike casual shoes wear two months to rot, consumers are replaced by shop dupes", "half off Nike shoes drop off the bottom of the week, enjoy three guarantees", "a pair of Nike shoes is not the same, high consumer shoes are reprimanded" this kind of news has been exposed frequently, only LOGO, no quality without taking into account the experience of consumers, so that customers do not have a sense of belonging, how can such a brand go far?

How to create a brand, I believe that if we want to create a brand, we should first recognize what is brand. In fact, brand is not a single LOGO, but a brand is very complicated. It includes factors such as product quality, customer experience, customer sense of belonging, innovation idea, brand culture and so on. Only when a company takes into account the adverse factors affecting brand creation and so on, can the enterprise go farther and longer, and the brand can maintain its vigorous vitality forever.