Li Zhihong, Director Of Brand Operation

In addition to Yu Hongyan calling her "ambition", other employees of the company called her "Li" or "Li Jie".

It is said that this person is very competent, very prestigious and very much trusted by You Hongyan. {page_break}

　　 Laugh at everyone in the team.

When the "great ambition" appeared in front of reporters, the reporter felt that the mature female executive looked familiar: she was petite and fair skinned, and a giraffe silk pattern dress was especially a little reddish short hair. The skirt is not long and short. It looks like it is in its thirties. The blue eye liner on the eye pattern reveals her age - she runs four.

"Great ambition" and "old people" had no words at the first meeting of the two people, and they looked at each other for about half a minute. This kind of strange communication seems to be a kind of cooperation that has been achieved over the years. Tacit understanding 。

The graduate student of Beijing Institute Of Fashion Technology, who has come to this brand, has been puzzled by their tacit understanding. "Why are they always so good with Li? They do not seem to have the same two horses."

Yes, Yu Hong Yan is a designer. Her body is glinting with literary and artistic temperament and rock and roll feelings. Li Zhihong is an ordinary and no longer ordinary woman. She is ordinary in dress and has no special style. She is also ordinary in language, seemingly with a little accent in her hometown. She is more ordinary in her way of life. Occasionally, in order to let her children listen attentively in school, she also goes to see the principal and teacher for a long time.

This allows more business customers to say: "the young designers in the ah Yu brand business are always very personalities, but they are always very different, but Li is different. They look like a Wenzhou woman boss." The woman who is most like the "female boss" is not the boss. She is a big ambition to smile and be grateful to her boss.

She always smiles after work, but it's just a relaxation.

According to Lao you, Li Zhihong is in charge of the production department, the most powerful one. Look at the workload. It seems that there are 20 people under the leadership of a group of 10 people. And everyone is a good soldier. When they work, look at their eyes and see how monographs they are.

Although Li Zhihong loves to laugh, his work is very principled.

Every employee she manages must complete the task that should be done. "We are happy to have finished. It can't be called "Li Jie", so it is useless to call it "Li Ma" and "Grandma Li". A young employee of the company's production department told reporters.

For Li Zhihong, such an enterprise team is also very interesting. Every young designer with strong personality is very fresh for her.

Li Zhihong can recall those years old comrades who left the team like the artists in the design room. Although their love experiences, their attitude towards life often made Li Zhihong who was born of peasant could not understand. And can only respond with sincere smiles. However, the elder sister remembered the professional achievement of every young person - who had been the subject of any explosions during the year, and she remembered it very clearly.

　 Laughing at stressful business

Li Zhihong's height is no more than 1 meters 6, but You Hongyan calls her "ambition"; Li Zhihong's academic background is only a junior high school student, but in the enterprise has very high management position, each employee has a certain awe of her. 14 years ago, when she first arrived at ayou company, she could only say that she was just a field worker who worked with her husband. Now she drives a BMW car to train the company's agents every day.

"I was meeting with the agents this morning. I said to them, as we all know, prices of raw materials are rising, labor costs are rising, and everything is going up, but why do we have not gone up in the price of AI brand? That's because AI brand 15th anniversary Daqing. " Li Zhihong finally met the old man during the busy order meeting. It was dusk in September 19th. In the guest room of the Hua Bin Hotel in Xidan, Beijing, Li Zhihong drank a mouthful of water and then said, "then I will introduce to them the brand characteristics of each band and the trend of supply."

Obviously, the old or other people have not taught Li Zhihong to say these words. But Li Zhihong can express his voice in his own language.

Cost rise has been a heavy worry for garment enterprises in the past two years. Brands may choose to raise prices, but they will be criticized by agents. Li Zhihong knew that perseverance required wisdom. So, on the one hand, we should lead the production department to concentrate on manpower, and on the one hand, we should tell the agents of various sectors the concept of brand development.

"Great!" Lao Yu stretched out his thumbs. Obviously, Li Zhihong's admiration is not only the excellent performance of the brand, but also the wonderful transformation of her career in these years.

Li Zhihong smiled happily at this time. She had been busy for a month, and of course all her efforts were for this conference. {page_break}

"How tough she is at work!" Lao said, "you can't see the vulgar affectation, you can't see inferiority. For her, brand management is not so complicated, or she can simplify all complicated things. It's just a hard work. It's not good without giving people. For big ambition, she has been able to survive with the brand. The most incredible thing is that the brand has been adjusted almost every two or three years in the past 15 years, but Li Zhihong can do it every time. This is really a miracle. "

Li Zhihong said he had no so-called "learning ability", but "clumsy" to "follow". The boss's task is quickly implemented. I will gradually understand what the boss wants and understand the future of the brand.

　　 Laugh at the beginning of the cold business

Some people in the industry can't remember who Li Zhihong is. Maybe they will have an impression on Li Zhihong's husband Cheng. Master Cheng is the oldest teacher in the company. At the end of the 90s, the teacher was an eye catching occupation.

"At that time, the designer could not get 3000 yuan a month, but the planner could get 6000 yuan. Li Zhihong came to the company with Cheng master. At that time, the company paid more attention to her husband's skills. This is not the attention of AI, but the attention of the whole time to the planner. An old colleague who left the brand of ah Yu told reporters.

Indeed, Li Zhihong was only a "family member of the army" at that time. Maybe all the wives who work with their husbands have 1/100000 chance to become the best in the workplace, and Li Zhihong is the luckiest of the one hundred thousand ordinary people.

In the interview, a flash of memory suddenly came to mind: it was the winter of 1998, and the reporter stayed here in the Changping yard of Beijing on the processing base of ah Yu brand.

I remember that at that time most of the bungalows were stoves and the air inside the yard was very cold. Enterprises are very small, people are not prosperous, there is not much money, there is no heating. The night fell and came down, so that those who enjoyed the city's life would cry. Loneliness has made the yard a bit cold.

In the case of Cheng's master, an iron is on the top. It is this water vapor that keeps the triangular powder from splitting into pieces.

Li Zhihong went from outside to her husband's studio, holding a large aluminum bowl full of food.

"Stewed crucian carp! It's spicy. " She smiles and asks everyone to eat. The stew of the fish was spicy, because the chief designer of the brand was Chen Ping, who was fond of spicy taste.

I remember that time, the elder sister's smile was to make the winter night warm and hopeful.

To this day, the most memorable news for journalists is the smile of the rural woman, which surprised the journalist.

For the old age, 15 years of experience had trained many talents with higher academic qualifications than Li Zhihong. Many of them eventually chose job hopping, but Li Zhihong did not.

Li Zhihong had no investment and ownership in his own business, but in his dialogue with Yu Hongyan, he heard that "ambition is the real boss of this enterprise". They trust each other and depend on each other.

In the interview, the most impressive impression was Li Zhihong's smile. Because over the years, she has been more and more successful, more and more confident and richer, but Li Zhihong's smile has never changed.