The Concept Of "Light Fashion" Was Born, And The 100 Brand Image Spreads Online.

In recent years, there are various indications that the traditional way of extensive development is getting narrower and narrower. In the past, the era of relying solely on cheap to earn eyeballs is fading away.

Through brand promotion to get rid of low added value competition, it has become a realistic choice for most Chinese garment enterprises to mold brand by strengthening supply chain management and channel construction.

More domestic B2C websites began to set foot in their own brand and test themselves.

Not long ago, the 100 self brand YD100 was launched on the line, and the brand development was achieved by self-reliance. The consumer's approval was won by the new user experience and the customer's intimate service, and the concept of "light fashion" launched by it was also popular among fashion groups.

YD100 brand leads "light fashion" to make clothes loose for the body.

In the interview, the reporter learned that the YD100 brand was closely related to "light fashion" at the beginning of its birth.

100% Young & Design is precisely the interpretation of this light fashion.

Light fashion 100% YD style design wind represents a kind of "beyond the design of clothing to return to the essence of life, through relaxed clothing for the body to relax, let fashion release the soul".

"The primary realm of clothing is dressed in style. The advanced realm is comfortable and natural. Complex styles are not liked by everyone. But wearing relaxed clothing makes the body feel a sense of ease, which is the highest level of dressing. This is my impression of YD100.

The comfortable and colorful YD100 clothing is very fashionable and light, and can match easily with other clothes in my wardrobe.

The journalist's fashion woman colleague admitted.

It is understood that light fashion clothing is a re definition of casual wear and fashion, reflecting the sense of "relaxed and comfortable, fashionable and versatile" dressing experience.

Because of its deep refinement of light fashion design concept, YD100 is popular in China with its unique brand personality and unparalleled technology, especially fashionable women.

YD100 brand gives every garment a free and light soul.

At the beginning of brand creation, Michael Chen, a legendary figure of YD100, has been looking for a concept that can meet modern people's attitude towards life.

To this end, YD100 top designers have traveled around the world of fashion design, looking for the fashion of world clothing since twentieth Century, just to find a flash of inspiration.

Finally, the YD100 brand has given every garment a free and light soul, and spread the idea of "light fashion" throughout the country.

In addition, the success of YD100's water trial is inseparable from its advocacy of light fashion, and it caters to the international trend of low carbon and environmental protection. According to human aesthetics, through the optimization and perfect outline of human body lines, it cuts out the most fashionable and unique flowing rhythm of contemporary fashion, and catches the needs of consumers in a relaxed atmosphere, and becomes a model of self catering business in the industry.

The YD100 design group is made up of well-known top elite designers, most of whom come from famous international brands such as Gucci, PUMA, Reebok, Nike, Kappa, Converse and so on.

Today, Yao point 100 and its own brand YD100 surges. Wherever they go, they all start the fashion of "light fashion" and spread a new fashion dressing experience throughout the country.