The Price Of Winter Boots Is Doubled &Nbsp A Year.

New year is drawing near. brand The winter boots have taken up the prominent position of the counter. Reporter survey found that although the material is still dominated by cowhide and sheepskin, but this year's Winter boots Prices have nearly doubled compared with last year. Although the discount strength of winter boots is very large, the price is still flat compared with the same period last year.

　　 The price of winter boots doubled in one year.

The cold weather brought the new women's boots to the market in winter. But the high price of women's boots this winter has poured cold water on women who are preparing to buy holiday clothes. Looking at it, whether it is a famous brand such as "Xi Xi" or "Qian", or a famous brand such as "Tata," and "Saturday", the price of each pair of new winter boots is almost 2000 yuan, and the price of "two thousand large numbers" of 2699 yuan and 2900 yuan has become "frequent customers". Last year, the price of winter boots of similar style was around 1500 yuan, and the price nearly doubled in one year.

"How expensive this year's shoes" has become the first reaction of many consumers. "Rising costs lead to Leather boots The rising price "is the standard answer given by some salesmen. But this reason can not convince consumers, and Mr. Su Chaoying, executive vice president of China Leather Association, said that the comprehensive cost of leather products increased by more than 30% over the same period last year.

"A pair of high tube boots at least 5 feet skin." Mr. Li, a leather shoe maker, said, "that is to say, the cost of leather boots is more than 120 yuan." Mr. Li said, at present, the price of cowhide is 26 yuan / square foot, 22 yuan / square foot of Napapi, two yuan of skin 12.5 yuan / square feet. A pair of leather boots with a minimum height of 5 feet. Besides, a pair of boots also need soles, zippers, interior, artificial, factory expenses, accessories, etc. The factory cost of a pair of shoes sold in the major shopping malls should be between 135-180 yuan.

A leather shoe dealer explained that taking a pair of shoes with a material cost of 100 yuan as an example, the value added tax is 17%, plus management cost and salesperson's wages, etc., there is a basic formula, 100+45 (LOP) =135 yuan, that is, the final cost is 135 yuan. "We will calculate the profit and loss balance, the fixed cost is the market rent, management fees, the allocation of decoration costs, and the change costs include commodity costs, shopping malls, staff salaries, sales commission and so on, are in the consideration of profit and loss balance." Mr. Liu, who runs leather shoes business, said. "The achievement of shopping malls should account for 20%-30% of sales, plus tax and about 10% labor cost, which is not cheap." {page_break}

　　 High price discount

Although the cost is rising a lot, the price of leather boots is still very high. Recently, the shopping mall has also made great efforts to promote the sale of footwear, and the intensity of discount is obviously higher than that of previous years. Slogans like "200 minus 150", "99 minus 60" and "partial commodity sixty percent off" have made many people feel that the promotion efforts at the end of this year are really small.

Under the vigorous promotion, the price of most ladies' boots in the business circle is about 450 yuan -850 yuan, while the price of the new boots is also reduced to 880 yuan -1300 yuan. The price of the most expensive ladies' boots in some counters is below 2000 yuan. Reporters at the mall CNE counters learned that a new product with rivet boots was priced at 2699 yuan when the new product was on sale, and the recent discount price was 1099 yuan, equivalent to 60 percent off. "This is the best shoe that my family has ever walked." Sales staff said. In addition, Fed a frosted Leather Knee Boots costs 2499 yuan after 1299 yuan discount, the original price of cattle boots 2400 yuan after 1422 yuan, the original price of short boots 1299 yuan after 819 yuan, the price range between 30%-40%.

It is understood that the original price of the women's boot at the price of 1200 yuan last year was 1600 yuan, while the original price of a cowhide boots in the discount sale was 2499 yuan, and the price was 1299 yuan after the discount. Compared with last year, the discount increased from 25% off to nearly half off. And some brands like those who didn't usually take part in the shopping mall also gave 25% off and 5% off discount respectively.