ZARA Has Been Exploded For 3 Years And The Quality Is Not Up To &Nbsp.

Fast shipment, close to the people and keep up with fashion trends, so that ZARA from Spain quickly occupied the market.

At first, Amancio Ortega, a shopkeeper, must have never thought that the shop named ZARA would have 1757 stores in 72 countries in 40 years and become the world's top fashion retailing group.

However, the "fast fashion" brand often suffers from the prosperity of its surface.

ZARA trousers "cracking" consumers demand three times compensation for rejection

Everyone wants the wedding to be the best memory, but Li Ping's wedding is embarrassed because of a ZARA trousers.

Not long ago, Li Ping bought a suit at the ZARA store.

At the wedding reception, Li Ping knelt down on his knees with deep emotion and was ready to wear a ring for his wife. At that moment, the trousers were suddenly off the line, from the crotch to the waist.

Embarrassed, he could only help his friends and buy a pair of pants in the nearby shopping arcade.

This is "horrible".

Fake big clothing industry appears "Da Vinci"?

ZARA is a "supermarket goods" abroad, and is deeply loved by white-collar workers in China.

Foreign registration, domestic production.

Due to the lax supervision of the regulatory departments, many Chinese people in the clothing and footwear industry have been registered in foreign countries, and have been producing and selling in China.

"The exclusive authorization from a brand in France, Italy and Germany is actually produced in small factories."

A registered company in foreign countries has a low threshold and is easily handled through intermediary companies.

This is also a means for some clothing enterprises to "sell sheep's head and sell dog meat".

ZARA "open the crotch door" triggering a chain reaction

ZARA's marketing strategy is "fast fashion". Compared with the emphasis on speed and style, quality is not ZARA's pursuit.

In April 10th this year, the Beijing Consumer Association released a comparative test result. In the 57 brands of casual wear, the ZARA test results are "commendable".

ZARA's casual pants in the "color fastness" comparative test, the color fastness is the worst, acid perspiration, alkali resistant sweat stains, wet friction 3 items are not qualified.

And these ZARA casual pants with unqualified results are marked on the tag to implement the FZ/T81007-2003 production standard (national standard for clothing color fastness, size and so on).

In the past 7 years, ZARA has gone all the way to the black list.

In ZARA 7 times in two years, the quality of the blacklist, however, in the face of questioning ZARA has been repeatedly silent to the right.

But the "quality gate" is not only a patent for ZARA. According to industry sources, the fast fashion brand "never fails to reform", including H&M, GAP and C&A, will always see them in the "black list".

At the end of 4 this year, the AQSIQ announced that the fiber composition and content of the H&M baby's lower part were unqualified. In June last year, the Shanghai quality and Technology Supervision Bureau also issued a notice that H&M's knitted leisure jacket pH was unqualified.

"Fast fashion" radish is not washed mud?

A sharp contrast to the limitless sales performance is the quality problem of "fast fashion" brand.

In August 1st this year, the two quarter of Guangzhou released the quality monitoring of casual clothing products in the circulation sector in the 100 quarter of 2011. The qualified rate of the 100 products tested was 69%, including H&M, Levi 's, and many other "fast fashion" brand casual clothes.

In fact, "fast fashion" brand quality problem is not the first time, ZARA has been found for 3 consecutive years, the quality is not up to standard, H&M also repeatedly on the "black list".

Poor fabrics, rough workmanship, and many thread ends are embarrassments that "fast fashion" brands often encounter.

Exposure abroad

Discovery in Brazil

ZARA sweatshop

A garbage dump factory, 7 migrant workers from Bolivia, work 14 hours a day, 7 days a week, and make a pair of jeans priced at $126.

Not long ago, a Brazil was called "A".

Liga's investigative television program exposes ZARA's sweatshop in Brazil: Bolivia's immigrant workers in factories are engaged in "slave like" jobs in extremely bad conditions.

This situation also exists in ZARA's more than 30 outsourcing factories in Brazil.

It is reported that about 50% of the garments and accessories sold by ZARA are produced in Spain, 26% in other European countries, 24% in Asian and African countries and other relatively low labor forces in the world.

According to intelligence officials of the Ministry of labor in St Paul, Brazil, ZARA has 33 secret workshops in one of its garment outsourced factories, and has produced at least 50 thousand items in the past 3 months.

In one of the workshops, a Bolivia worker told reporters of "A Liga" that the price of a pair of jeans of ZARA in Brazil was about 200 (722 yuan), while its production cost was only 1.8 (6.5 yuan).

The average monthly wage of these workers is about 900 (3250 yuan), which is no less than 12 hours a day.

"A Liga" reporters in these factories found work safety conditions are also very serious, there is a fire extinguisher has expired more than 3 years.

Fire extinguishing equipment is very important for a garment production plant full of clothing fibers.

For the exposure of Brazil TV programs, a ZARA spokesman admitted that the ZARA factory in Brazil did exist "employing slave workers" and ordered all factories to regulate workers' working conditions.