How To Expand Domestic Demand For Footwear Industry In The Era Of High Cost?

" Dongguan Of footwear industry The leading position can last for at least 20 years. This is Dongguan's domestic capital. leather shoes Zhang Ronghua, President of the leading enterprise of Huajian group, said in an interview with reporters. However, since the beginning of this year, the development of Dongguan footwear industry, which is also known as "three low value-added industries" with toys and clothing, is not optimistic. The main landmark event is the thousands of workers' disputes over the protection of workers in Yucheng shoes factory in mid November.

"Take Adidas shoes as the example of Yuyuan shoe factory as an example. The factory price was $20 5 years ago. When I went to investigate the price the other day, it was still 20 dollars and a pair. Compared with five years ago, the wages of the workers increased at least two times, so that the days of factory owners can be imagined." Mr. Liang Fei, who is engaged in purchasing trade in Houjie, told reporters.

"This is a time when most enterprises are unhappy, and a small number of enterprises are going to monopolize and finally win the winner." Wang Hua, the boss of leather shoes in Houjie, concluded that any industry in the worst times is actually a time to reshuffle and some people are happy. "Those shoes factories that are thick at home, cash flow and enough to stick to will be the last winners. When most enterprises dare not rush to take orders for the sake of capital preservation, some of them will get more orders. When the economic situation improves, these enterprises will do better business, because in difficult times, he can withstand pressure and get a good reputation in the industry."

Zhang Huarong, President of Huajian group, told reporters that the development of the footwear industry in Dongguan is indeed facing difficulties in reducing orders and increasing costs. But for Huajian group, the sales revenue has increased by 20% over the whole year when the industry is crying hard.

Zhang Rongfei, a senior executive of foreign trade company engaged in leather shoes purchasing, told reporters that this year is the most difficult year for all leather shoes factories to recruit. This kind of difficulty is not temporary but a long-term phenomenon. As far as he knows, five years ago, the recruitment companies of various leather shoes factories were still picking and picking. They usually like to choose women who are honest and honest. In recent years, even male workers have not been able to find them. Because of the large number of labor exporting provinces in the past, large enterprises have been stationed, so people no longer go out and find good jobs at home. Therefore, the workers in Dongguan's leather shoes industry began to recruit workers in the more remote provinces through intermediaries and veteran workers.

"Five years ago, the wages of shoemaker workers were 800 yuan a month, and now they generally rise to 1800 to 2500 yuan. Factories below 1800 yuan simply can't keep workers, but wages are rising, and the price of factory orders has always been low. Therefore, profits can only be squeezed by factories, which is the status quo of Dongguan footwear industry exported by OEM." Liang Fei disclosed that for the small scale foundry enterprises without brands, the only way out is to go to factories where the labor force is cheap. If we fail to build up a brand, we will neither create a brand to expand domestic sales, nor consider relocation of factories.

The insider said that in fact, Adidas's Foundry Factory Yu Cheng was because the workers were hard to find, and the high level decided to open a new factory in Jiangxi. Even Huajian's leading shoe making enterprises have difficulty in recruiting workers in Dongguan. Reporters learned that Hua Jian had opened a branch factory in Jiangxi some time ago, and invested heavily in building the world shoe base, which is to deal with the unfavorable situation of the low end manufacturing industry going downhill. "Dongguan is suitable for R & D, raw material trading and personnel training, and the workshop is not suitable for Dongguan." Zhang Huarong said so.