Nearly Half Of China's Second Tier Cities Are Looking For Benefits From Online Shopping.

In December 7th, Nielsen Co released an investigation report on the "China consumption growth forum" in Qingdao, Shandong. 43% of the second tier cities in China said they would rely more on online shopping to find the most affordable products. The proportion of consumers in the first tier cities was as high as 73%.

Nelson, President of Greater China, introduced Nelson's survey, covering more than 3500 online consumers from China's first tier cities to rural areas. He said that with the vigorous development of e-commerce, Chinese consumers' consumption habits are undergoing profound changes. "Compared with the first tier cities, consumers of online shopping in second tier cities have relatively low willingness to buy online, but they have broad prospects for development."

It is understood that, before this, the national development and Reform Commission, Ministry of Commerce Eight ministries and commissions announced that the 21 cities should be listed as the national e-commerce demonstration cities, including the first tier cities such as Beijing and Shanghai, as well as the second tier cities such as Qingdao, Chengdu and Xiamen. Nelson predicted that with the increasing support of the Chinese government for e-commerce, China's cities at all levels will fully enter the era of digital online shopping.

Nelson survey found that from the point of view of information channels, 88% of the surveyed consumers used electronic commerce websites to obtain information about goods or enterprises, 74% of them used search engines, third of manufacturers ranked 56%, and 33% of retailers. From the perspective of purchasing channels, e-commerce websites are the main channel for Internet shoppers to purchase.

Nelson survey also showed that in the three quarter of 2011, Chinese consumers generated more than 500 thousand messages on "finding the best deals" in social media, but the rate of conversion to actual online shopping is still low. For example, Chinese consumers have the highest online search rate for clothing, shoes and accessories, but only 35% of respondents are 55%. Conduct Purchase.

Yan Xuan said: "its restrictive factors include the lack of comprehensive and systematic legal norms in e-commerce transactions. The integrity and safety system of the network needs to be strengthened, and users' satisfaction with logistics and after-sale links is low, and there is a lack of unified logistics distribution market."

However, he still advises Chinese entrepreneurs to seek a win-win relationship between physical stores and online sales, and more attention should be paid to innovative marketing methods such as micro-blog and social network marketing. "Convenience" and "cost performance" are Influence The most critical factor that consumers decide to choose is a retailer.

It is understood that Nelson is the world's more well-known information observation, analysis and provider, business involving 100 countries and regions around the world.