Who Has Hurt &Nbsp By Buying Holiday Gimmicks?

Once, online shopping is a popular phenomenon because it is fresh. Later, online shopping is a normal form, because it is convenient; now,

In the past, promotions were available, but now, promotions are everywhere, "one dollar spike", "one fold sale" and "0 yuan postage".

Small to a takeaway, big to Taobao million dollar coupons, you can not find, only you can not think of.

As long as yours.

On the day of "double 12", when Taobao's "national crazy rush" was opened on time, 2 million 700 thousand users flooded into the website in just 1 minutes.

Within 10 minutes, the number of pactions reached 510 thousand, and Alipay's turnover exceeded 100 million yuan.

In addition to Taobao's "Festival" promotion, other sales promotion means are also unambiguous. In December 12th, F group launched 3 ultra-low prices.

Electricity supplier: Festival Promotion - "rich"

Today's electricity providers are not "rich", in order to grab customers, increase sales, build logistics, advertising, promotion and so on.

Loss? So what? Investors have plenty of money.

Data show that only in the first half of this year, domestic e-commerce (excluding group buying) has disclosed 44 investment and financing, totaling more than 2 billion US dollars.

Faced with the loss of the electricity supplier, the crowd shouted: "the cold winter is coming. Anxious investors have been fidgeting."

However, temporary capital investment is like stimulants, so that the business enterprises that get the money are more crazy in the field of horse racing, and forget the intensive farming.

It is no wonder that some people say, "surprise discovery has Chinese style profit model innovation: the main business is not making money, but mainly to earn VC/PE of different rounds."

Users: Crazy rush to buy - "cheap"

The continuous sales promotion section of the electricity supplier is too busy to satisfy the psychology of "cheap love" among Chinese people. Many people even suffer from "online shopping dependency syndrome".

"Every day on the Internet, we can browse the shopping website automatically". "We don't buy anything online for a few days, but we think we have shortcomings."

Many people's lives have been kidnapped by online shopping.

An online survey of nearly 3000 people showed that 71.1% of respondents thought they were "online shopping dependent", of which 25.6% felt that they had "serious" or "very serious" online shopping addiction, while 45.5% said they were "a little addicted".

However, in the face of users' crazy rush to buy, the operation and service capabilities of the electricity providers have obviously been overdrawn, such as price fraud, slow logistics, difficult after-sales service, poor service and even selling fake goods.

Dangdang even played a "wrong price gate", 1 yuan ADI shoes, 110 yuan Samsung mobile phones and 0.1 yuan cleanser. Do you dare to buy it? You can buy it? It's called "one penny and one piece of goods. Cheap goods are not good." sales promotion has not only brought real benefits to users, but has caused many troubles to users, and even caused some users to fight lawsuits.

It is not hard to see that the era of online shopping with "promotion" and "rush to buy" is damaging to the electricity supplier and users. It not only brings the electricity supplier industry into the mire of vicious competition, but also fails to give users the protection of product quality and service.

For the healthy development of the electricity supplier industry, businesses and users should be calm and rational.