In December, Shanghai Merchants Promoted Frequent Consumption, Passion, Christmas, And Then Ended Up Cold.

In less than 1 months, fashion brand I.T once again held a big promotion on Christmas day in Xintiandi.

However, compared with the popularity of the crowd three weeks ago, the number of passengers on the scene decreased significantly yesterday.

A lot of blood brothers say that since December, shopping malls and brand promotions "fatigue bombing", passion has been consumed almost.

Winter promotions actually hit the "summer wear".

At 9:40 yesterday morning, reporters came to the new world.

"After the last cancellation, I didn't want to go any further."

Miss Zhou, the shopping Mademoiselle, was still unhappy about the last promotion experience of I.T.

A female customer at the scene said that after she entered the shop, she found that most of the products were too cool.

"Short sleeved T-shirt, sandals, sleeveless dress...

The proportion of clothing in winter is very small. "

Reporters found that the discount area of the shop is not large, the passage between shelves is rather narrow, there is no fitting room, and the shopping environment is somewhat messy.

Most of the promotional items are summer coolers, with a discount of 2-5.

But even the thin summer wear is expensive. Take a short skirt for example, the price is 4000 yuan, and the price is nearly 2000 yuan.

There are few new models for jewelry promotion.

Yesterday, the VIP Hall on the 5 floor of Paris pupu shop held a special promotional event in Chow Tai Fook. The discount range of diamonds, pearls, platinum and gold was about 25% off.

There are long queues at the event, but there are not many customers.

Around 3 p.m., at the exit of the event, the reporter randomly asked 20 customers, of whom only 4 were genuine merchandise, and some empty handed customers said, "there are very few new ones, and no suitable ones have been selected."

A number of shopping malls have found that although most businesses have launched a tempting promotional campaign on Christmas day, the enthusiasm of the gang seems to have weakened compared with previous fanaticism.

Xiao He, who works in Lujiazui, said, "since December, the promotion activities of shopping malls and brands have been too frequent and intensive. Just like" fatigue bombing ", the enthusiasm for shopping has been almost consumed.

In addition, other consumers are holding their wallets and looking forward to the new year's promotion season.