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Win Market &Nbsp By Quality; Austria NORTHLAND Is Recommended By Consumers Association.

2011/12/28 12:03:00 28

Quality Wins The Market Austria Consumer Association Recommends

A few days ago, Austria NORTHLAND, a famous outdoor sports brand, held 2012 autumn and winter product orders in Jiangsu Nanjing Zijin villa.

At the opening ceremony, Qian Ligen, Deputy Secretary General of the Nanjing Consumer Association, presented the 2010-2011 year's "recommended merchandise" Medal of honor to Austria NORTHLAND on behalf of the Nanjing Consumer Association, in recognition of the NORTHLAND of Austria.

high quality

The product responded positively and strongly supported the call of the consumer association to "trust business and rest assured consumption".

Qian Ligen, deputy secretary general, said at the meeting that consumer associations represent not only the interests of consumers, but also the interests of brands and distributors.

Any brand must first operate in good faith, and an honest and trustworthy enterprise can bring the business and the company together.

brand

Bigger and bigger.

At present, under the situation of severe international economic situation, China's economy is developing rapidly, and the outdoor sports products market in China is also booming with the enthusiasm of consumers. Many international brands have seen opportunities to enter the Chinese market.

But when international brands enter China, how to do it and how to develop it is a difficult problem that they will encounter at the very beginning.

Austria NORTHLAND can not only develop products suitable for local consumers according to the characteristics of Chinese people, but also stick to the original European technology standards, ensure product quality, and set a good example for international brands.

Deputy Secretary General on behalf of the consumer association has high hopes for NORTHLAND brand in Austria. We hope that Austria NORTHLAND can continue to take a professional foothold, take honesty as the basis and take the interests of consumers as the guide, and continue to make brands that Chinese consumers can rest assured, appreciate and respect.

Austria NORTHLAND was founded in 1973 by Mr. Gerwalt Pichler, the elders of the world mountaineering circles, who founded the Austria Alice's majesty and the aura of The Danube. In the recent 40 years of development, it has created the concept of brand with the comfortable outdoor spirit of Austria as the core. It has gradually developed from the professional outdoor brand focusing on the limited climbing and mountaineering to the outdoor pioneer in sports, urban leisure and other fields.

Austria NORTHLAND entered China in 2003 and steadily developed to 2011. At present, there are more than 300 retail terminals in China, and become the top five outdoor brands in the industry.

This excellent

market

The result not only stems from the accurate grasp of Austria NORTHLAND's preferences and needs for Chinese consumers, but also benefits from NORTHLAND's strict quality control.

The importance of product quality is an important reason for the success of Austria NORTHLAND in 38 countries such as China.