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Casual Brand Children'S Wear &Nbsp, Become One Of The Largest Market For Children'S Consumption.

2012/1/11 9:29:00 26

Leisure Brand Children'S Wear Children'S Consumption Market

Brand merchandise has already touched every aspect of people's daily life.

Nowadays, not only adults pay more and more attention to brand consumption, but also the trend of children's brand consumption.

As a matter of clothing, food and shelter, clothing is the most important issue.

Brand children's wear has become one of the largest markets for children's consumption.


From sports leisure to fashion style


According to some children's clothing store operators, the mainstream products of children's wear market in the past are mainly leisure and sports.

fashion

The brand of style is related to the consumption demand of children's clothing. After all, most parents are more willing to let their children wear comfortable and convenient clothes.

But as children

Shopping

With the growing awareness of autonomy, children's right to speak in the purchase of clothing is becoming more and more important. Fashion brands

Children's wear

The market space has been improved unprecedentedly.

The design, color and appearance of a garment are the key factors to decide whether it is fashionable or not.


Cartoon characters as a series of brands


Walking on the street, you can see children's clothing brand shops that are popular with fashion, such as "mefir", "Cherry meatball", "pie pie" and so on.

They share a common characteristic, that is, most of them are printed with cartoon characters or scenes.

A brand children's clothing shop official said, most children buy clothes with their familiar cartoon images, so they will also focus on purchase options.

For example, when a cartoon is hit, it will enter the clothing series of the theme.


In a children's clothing store, the reporter met a freshman first grade child.

He wore a coat with "Dora A dream", black shorts, shoes with Superman patterns, and some cartoon characters.

He said he liked watching cartoons very much, so he also liked to pick cartoon characters to buy clothes.


Children's wear is not expensive.


According to Xiaobian, a brand of children's clothing is exquisite, but the price is not low, and some are even expensive.

The price of a summer suit with "pig pig" will be sold to nearly 200 yuan.

Reporters found that this set of children's wear also has a "couple version": the jacket pattern and style are similar, while the lower body has short pants and short skirts to choose, which are suitable for boys and girls.

A student parent told reporters that children like these clothes. Every time they buy clothes, they have to choose their own stores. Although the brand children's clothing is more expensive, the children are very sunny and healthy.

Nowadays children's clothing mostly takes the brand line. Although it is more expensive, with the increase of family income and the care for children, parents who wish to have a happy childhood do not care.

Brand children's clothing is comfortable and beautiful. Children used to have no such style of childhood.

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