Taiwan Textile Suppliers Expand Their Island Brand Market In Imitation Of Foreign Brands

Some textile manufacturers in Taiwan want to follow two foreign countries.

UNIQLO landed in Taiwan in the autumn of 2010, and opened its first store in Taipei's unified Sakhon department store. Now there are seven stores on the island.

The cheap Spanish brand ZARA opened its first store in Taipei in November 2011, strongly attracting young shoppers from the island.

A month later, second stores were opened and more stores are being opened.

Taiwan textiles

Founded in 1961, Tainan enterprises began to become the leading international brands such as GAP, Antel, Messi and Talbots as OEM manufacturers.

Today, the company's Tony Will (Tony Wear) and Emely brands are popular in Taiwan and Mainland China.

Mina, a senior manager of Taiwan business management, said that Taiwanese businessmen have a strong living space in the Chinese mainland market in men's clothing, women's wear and children's clothing.

In fact, some top brands have become popular, and now they have the opportunity to become international fashion brands.

Tony Will entered mainland China ten years ago. Today, there are about 200 scattered outlets in China, making it one of the leading men's clothing brands in China.

Hongyuan Xingye is a subsidiary of one of Taiwan's top group, far east group. It mainly provides functional fabrics to leading clothing brands, such as Nike, north face and Columbia, according to the European Union's "bluesign" certification.

In recent years, the company has expanded into the field of recycled fabric.

Last year, the company began receiving orders from Sweden's casual wear brand Hagloes and the famous Canadian brand Lululemon.

Hongyuan Xingye recently decided to bring its "EverSmile" brand to the island market.

The company started to promote the brand on the Internet in early October 2011, and the company expects to earn 600 million NT dollars (US $20 million) in the first year.

LEA LEA is a leading supplier of polyester, nylon and chemical fiber fabrics. Last year, the company expanded its business to outdoor products through the acquisition of "hiking" brand.

So far, the company has opened 9 "hiking" shops around the island, and plans to open more stores this year.

The company also plans to hold a large fashion show in recent months, and launched its own leisure sportswear brand in February this year.

Founded in 1975, Xinguang industry focuses on knitted fabric production. Now, several knitting and dyeing factories are set up in China.

The company also started garment production base in China, Lesotho, Kenya and Kampuchea.

In recent years, the company has been providing OEM's "ZARA" brand for its apparel. In 2009, the company bought the "easyyoga" stake and is now the general sales agent of the brand in China.

The company plans to produce its own clothes.

As an international supplier of textiles and clothing, Xinguang insists on high quality products and is eager to build up its own brand.

Texma has more than thirty years of sales experience, and is now a leading women's woven garment manufacturer, with production bases in Philippines, Indonesia, Vietnam, Kampuchea and China.

The company's clothing is sold all over the world. Its main customers include WAL-MART, JC Penny, ocean, mango, poly, and Ralph Lauren.

Texma has been developing eco friendly multi-functional fabrics in recent years. Recently, it has been working with Tzu Chi, the largest Buddhist charity in Taiwan, to produce garments with recycled materials.

At present, there are more than 50 stores selling clothing in Taiwan. The company is considering the possibility of selling clothing in overseas Chinese communities in the future.