China Fashion Forum Ms.&Nbsp; Jane&Nbsp; Rapley: Brand DNA

Jane Rapley, Dean of the central Saint Martin School of design, will be invited to attend 2012 in March 28th.

You can find a common name on the top of many popular designer qualifications: the central Saint Martin School of design.

It is a college affiliated to the central Saint Martin School of art and design. It is famous in the UK fashion industry and globally.

Dean Jane Rapley has been a senior academic official at the central Saint Martin School of art and design.

In 2001, she was awarded the high honor of OBE for her contribution to higher education, and was appointed special member of the Royal Art Association in 2002.

Jane Rapley has taught countless students so far that she wants to be a good dress in her mind.

The central Saint Martin Institute of design almost covers all the top designers of the front line brands: John Galliano (incumbent Dior designer), Alexander McQueen (the same brand designer), Stella McCartney (the same brand designer), Phoebe Philo (Chlo e designer), Chlo (designer), and the most influential designers, artists, journalists and so on.

This coming to China clothing forum, Jane Rapley will bring us new ideas and new vision, what kind of wisdom and inspiration will be collided in the forum?

Guest speech summary:

What exactly is brand DNA? The most important point is a recognition of identity and cultural identity.

All international brands take into account what consumers demand over time.

To achieve long-term development, brand needs to consider a sustainability in the whole world, taking into account the integrity of a brand.

Another element is the concept, which is what the brand wants to express.

Who can drive the creativity of the brand? It should be the designer.

So here I want to say that designers are the core, not the terminal.

Designers need to convey their ideas. In order to better promote more markets, designers need more creativity and deeper development.