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The Trend Of Clothing Changes Is Diversified Nowadays.

2012/5/14 8:54:00 111

Clothing BrandClothing ConsumptionDenis

In the morning of April 26th, Xiao Yang, who claimed to be "brand control", heard that the new Zhumadian Mart store was officially opened.

When the LILY shop, which was decorated with personality, appeared in front of her, she could not help feeling, "Hey, we also have LILY here! After buying clothes, you don't have to run to Wuhan or Zhengzhou anymore."


It is understood that there are 7 floors in Zhumadian, a total of more than 80 thousand square meters.

The clothes are divided into more than 300 girls, namely, Shao Shu, Mingyuan, gentry, gentleman, leisure and dynamic residence. Among them, there are many famous brands both at home and abroad.


"New Mart allows Zhumadian people to synchronize their consumption to the world's most popular products."

Li Jintao, general manager of New Mart Zhumadian general store, said in an interview with the media.


The opening of the Zhumadian general store, new business mart, not only brings high-end commercial formats and high-end shopping experience to the general public, but also has great significance for leading the new business pattern of Zhumadian, upgrading the image and level of the trade circulation industry, promoting the adjustment of industrial structure, and promoting the rapid development of modern service industry.


The expansion and upgrading of garment market are ongoing.


"After the third expansion of Leshan shopping mall in 2006, the area of garment business area has increased, and the brands that have been stationed have also increased."

Xu Yanan, manager of the two floor of Leshan shopping mall, told reporters that with women's wear as an example, there are nearly 80 brands in the two floor women's wear area, and many of them belong to the top brands at home and abroad.


Xu Yanan said, in recent years, people's

Clothing consumption

With the gradual increase of capabilities, the turnover of shopping malls is also increasing.

Take the women's clothing brand as an example, the annual turnover in Leshan shopping mall in 2008 was about 2600000 yuan, and its annual turnover was about 6000000 yuan in 2011.


"From these data, people's demand for clothing has been greatly improved."

Xu Yanan told reporters that with the continuous improvement of the material level, people's demand for clothing has gradually improved, and people's consumption concept has also changed.


It is understood that this year Leshan shopping malls will be expanded fourth times.

The scenery market is also being upgraded.

"After the expansion of the market, the market share of our city is expanding and competition is more intense."

Reporters learned from the scenic city square, the scenery market has an original business area of 20 thousand square meters, mainly clothing business.

After upgrading and upgrading, the first floor to the four floor will become a store, with a total business area of 150 thousand square meters, and the business area of the garment area is 60 thousand square meters, which is 3 times that of the previous one.


"The expansion and upgrading of major shopping malls bring convenience to the public."

Ms. Wang said that buying clothes in the past was nothing more than Leshan shopping malls, scenery market, Chunxiao street and new women's street.

Denis

Department stores are also ready to enter the scenic city square, which will provide us with more choices.


Color and style are diversified.


It is a remarkable feature of the clothing consumption market in our city.

The reporter understands, at present, the clothing consumption of some residents in our city is still at a low level, and the proportion of clothing expenditure in household expenditure is relatively small.

Some people have paid attention to the new style, fashion, individuality and high quality.


"I am a brand control."

Xiao Yang said she worked in an urban company, earning nearly 4000 yuan a month, and spending about 1000 yuan on clothing, accounting for 1/4 of her total income.


Xiao Yang told reporters that two years ago, her salary was about 2000 yuan a month, although she liked famous brand, but she had to live frugally in order to live.

Now that her salary is high, her monthly clothing outlay has increased by nearly 500 yuan more than two years ago.


She said that dressing is no longer just for shame and warmth, but a spiritual enjoyment and pursuit.

Whether it is brand, style, or color, it is a symbol of identity. It can be seen from a person's clothing.


According to the head of a clothing brand in Leshan shopping mall,

Clothing brand

More and more, the grades are getting higher and higher. When people buy clothes, they are more individualized. Without the appearance of a dominant color or style in the past, they immediately follow suit and can see similar colors and styles on the whole street.

The person in charge said that because people are more inclined to pursue individuality and fashion, more and more colors are becoming more and more popular.


I hope the price of brand clothes is lower.


Tai Shang New Mart is entering, the fourth expansion of Leshan shopping mall, and the upgrading of the scenery market.

With the development of the city, more and more shopping malls are built in our city. The types of clothes are more and more complicated, and people's choices are wider and wider.

However, in the face of many brands, as well as high, medium and low-grade choices, the public still has their own views.


"When I first started business, I also went to a lively competition, and the price was too high for a short skirt to be more than 1000 yuan."

Ms. Wang, speaking of the higher and higher clothing prices and the more expensive prices, said that at present, like her city, there are many people who earn 2000 yuan of salary each month, but they can only enjoy their eyes in large shopping malls, and have never thought of buying one.


She said that although wages have risen a lot in recent years, she still can not keep up with those expensive clothes.

In this regard, she hoped that the price of clothing can be more close to the level of consumption of the public, so that she can buy such a low income group of high-quality, high-grade clothing.


"At present, Zhumadian is in rapid development, and people have great potential for material demand. We hope to build more large shopping malls for the public to choose."

Mr. Wang said in an interview with reporters.

He said, especially in the developing North and west areas, what is missing is these large shopping malls. The shopping of the citizens is very inconvenient. I hope more shopping malls will be stationed in our city to provide convenience for the public.

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