Anta Champion Dragon Wear, Distinguished Atmosphere And Oriental Culture.

China's leading brand sporting goods enterprises

Products Co., Ltd. announced that the London Olympic award dress for the Chinese sports delegation has been named "

At the same time, Anta sports will work together with the Chinese Olympic Committee and International Olympic Committee to conduct Olympic marketing during the London Olympic Games. "Champion dragon wear" will be displayed at P & G and McDonald's terminal and media platforms, so that all parts of London can be infected with the red hot atmosphere of London Olympics.

At the thirtieth China International Sporting Goods Fair held in Beijing, Xiao Min, assistant director general of the State Sports General Administration, attended the grand opening ceremony of "champion dragon clothing" with Anta sports chairman and chief executive officer Ding Shizhong, Olympic gold medalist Xu Haifeng and Guo Jingjing, marking the official launch of Anta sports's Olympic strategy and marketing activities.

"Champion dragon suit" - Anta joined China sports delegation Dragon King London

Anta sports is designed for Chinese sports delegation.

Dragon is the theme. Dragon is not only a traditional Chinese culture, but also a symbol of national honor, so Chinese people have special feelings for dragons.

Anta hopes to spread China's long tradition to all parts of the world through the "champion dragon suit" worn by Chinese sports delegation to show China's profound cultural charm.

The design team of the champion dragon clothing is made up of 12 members. It has been designed for over a year, and has produced 27 design manuscripts and up to 150 design modifications.

It takes about more than 20 days for a prize to be submitted to the finished product.

The champion dragon suit will be formally met with the public in late June and early July.

The award winning clothing adopts advanced high-end technology, and its fabric has good waterproof and moisture permeating function. It can effectively resist rainwater and is very suitable for local weather in London during the Olympic Games.

At the same time, the fabric evaporates human sweat through the fabric in the form of water vapor, and keeps the athletes dry and warm at all times.

In addition, the award winning clothing uses laser piercing technology to effectively discharge excess heat and water vapor, and excellent ventilation function makes athletes wear more comfortable.

In addition, laser piercing technology can make the edge of the award garment smoother, more smooth and beautiful, and has a great sense of design.

In addition, Anta sports has always attached great importance to environmental protection, and to build green China as its responsibility, through the company's design team's tireless spirit, "champion dragon clothing" using low carbon, degradable advanced environmentally friendly fabrics, the integration of aesthetic and environmental concepts, not only reflects the Anta strong sports technology research and development capabilities, and give full play to Anta brand "never stop" innovative spirit.

Diversified publicity strategy to consolidate brand differentiation

Anta sports will work with Procter & Gamble and McDonald's to work together on the terminal and media platform to show the Chinese sports delegation "champion dragon clothing" and will jointly launch integrated marketing activities to jointly publicize the spirit of the Olympic Games.

Anta sports also strengthened its close cooperation with the Chinese Olympic Committee to support the "home of China" set up by the Chinese Olympic Committee during the London Olympics, bringing together Chinese and foreign media and spreading Anta's brand culture through high-end media resources.

In addition, the company is working with International Olympic Committee to extend the logo of previous Olympic Games to the Olympic Games.

A series of Olympic themed promotional activities will also be launched in nearly a thousand Anta retail stores. Through the award of clothing display in stores, the Chinese Olympic Committee and International Olympic Committee licensing sales, large-scale roadshow activities and other forms, not only helps to narrow the distance between Anta and consumers, but also more importantly, to stimulate the flow of shops and stimulate sales.

The company is also working with CCTV Olympic Channel to create a "glorious moment" program. It shares the glory of the Chinese sports delegation with the vast audience in China, and deepens the relevance between Anta and the Olympic Games and the Chinese Olympic Committee.