International Brand H&M Expands To Latin America
World-famous fast fashion brands
H&M
Take the first step towards expansion in Latin America.
At the end of this year, Sweden's fast fashion retailer will open its first store in South Africa at Santa Fe shopping center in downtown Mexico.
Although the company has 2500 stores in 44 countries, the Santa Fe store in Mexico city center is a great leap forward and will become one of its largest brand discount stores. The store and the shopping centre complement each other.
The shopping center has 300 stores, claiming to be the largest shopping center in Mexico, and is owned by high-end department stores such as Palaciode Hierro and Sax Fifth Avenue.
H&M direction
Latin America
The way forward is exactly the same as the way it entered the US market 10 years ago - the rapid expansion plan.
H&M opened a flagship store in Fifth Avenue in New York in 2000. At present, the retailer has more than 200 stores in more than 30 states.
Because of the rising cost of raw materials such as cotton, although H&M had less sales in 2011, it continued to expand and opened 275 stores.
In 2012 Bulgaria, Latvia, Malaysia and Thailand shoppers could go to the local H&M store.
As retailers begin to market outside China, the time to expand to Latin America is ripe.
As Europe's debt crisis remains unchanged, take Brazil as an example to be cautious about economic growth.
According to Carlos Frelinga, President of MCF, a retail and luxury consulting firm in St Paul, the local luxury market share is expected to grow to about $3 billion, and investment is expected to rise by 25% on the basis of $2 billion 600 million in 2011.
With H&M investment
luxury goods market
Its plans to expand to Latin America will perform well.
The company says it will spread the brand store in Hongkong, Italy, Finland and Kuwait for the high-end style series (COS), followed by the topic of H&M's high price route to a more upscale fashion frontier.
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