Children'S Home Textile - How Big Is The Market?
China's home textile industry has developed for more than ten years, but Children's home textile It has not been greatly developed, and there are few brands specialized in selling children's home textile products in the market.
Generally, infant products are sold in a centralized and unified manner, lacking industry segmentation. In the children's products area of major shopping malls, the sales proportion of children's clothing and toys far exceeds that of baby and child home textile products.
The person in charge of the purchase of the mall said that it was not that the mall did not attach importance to the home textiles for infants and children, but that there were few brand Specializing in this field, famous brands such as Li Ying House cover all commodity categories of infants, from clothing to home textiles to daily necessities such as baby bottles. Shopkeepers in shopping malls are often asked by consumers where they can buy more baby bedding. Due to the small selection of products provided by the mall and the high price, some parents choose to buy customized fabrics.
stay Home textile professional market Those mature home textile brands with good reputation and large market share rarely invest in the production of infant home textile products.
A few years ago, some brands had produced baby bed products for a short time, but due to low returns, they quietly withdrew from this field. Since then, there has been no more competition in the infant home textile market.
in fact, Baby home textile products There are big Market demand Yang Zhaohua, president of China Home Textile Association, said that every year 6 million newborns are born in China. Because of the delicate and fragile skin of babies, they need a wide range of quilts and pillows. Some families even need to prepare more than ten kinds of home textile products for a baby, including sleeping bags of various sizes, blankets and quilts of various materials, And various inner core pillows suitable for infants' head development at different times. A set of these products will sell for thousands of yuan, so the annual sales of baby home textile products market should be 2.5 billion yuan.
In fact, it is not difficult to enter the infant home textile market. As long as we grasp the quality, consumers will be willing to pay for the products.
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