Fabric Is Popular Because Of Innovation.

Originally, no matter "go out to sell" or "please come in to buy", the products of Shengze were mainly made of chemical fiber, white cloth and linen cloth, and were in a passive state of "dressing for others".

As if inadvertently, Shengze is producing this product.

The famous textile base has been pformed into a national fashion.

The production base has achieved a unique way of industrial pformation. The two successful hosting of the popular fabric conference in May 18th and June 15th is the most powerful proof.

Now, Shengze

Fabric exhibition hall is a must for merchants.

"The industrial attribute has not changed, but the connotation has been improved qualitatively."

Li Jianjiong, member of the Standing Committee of the Wujiang Municipal Committee and Secretary of the Party committee of Shengze Town, believes that the pursuit of popularity will enable Shengze textile industry to achieve a revolutionary extension to downstream products.

Award-winning specialist on "fabric Oscar"

In the recent 2012 annual "China excellent printing and dyeing fabrics" rating, Sheng Hong group won 5 of the first 27 prizes in one fell swoop, and is far ahead of the participating companies.

Shengze textile enterprises have been winning the awards on the national fabric "Oscar" for a long time.

Facts prove it.

From 2004 to the present, Shengze fabric has attracted the highest award in the textile industry. The frequency and density of "China's popular fabrics" are getting larger and larger. From the initial 4 pieces of fabrics in 2005, it was 141 yuan in 2010 and 178 in 2011, which accumulated more than 500 yuan over the past year. At present, Shengze produces 8 billion 500 million meters of cloth every year, of which 1 billion 500 million meters are already all kinds of popular fabrics.

Shengze's textile industry has thus become the leader in the field of fabric research and development in China. Its position is strong and its momentum is strong.

Looking at the finalists and fabrics of Shengze textile enterprises, the high grade has become a common phenomenon.

Xinmin textile's "protein lattice", "silk bamboo elastic crepe" and other green environmental protection raw materials, such as soybean protein fiber and natural bamboo fiber, are not only of high grade, but also more in line with the international trend of popularity; Fuhua weaving silk like nylon fabric is made of high-quality raw material DuPont nylon 66, which is soft and elastic, and has good moisture absorption and permeability. Weichang textile has recently developed a kind of full shade curtain cloth, which has both flame retardant and bactericidal functions, and sells for 140 dollars per metre in the US market.

These fabrics, which are full of scientific and technological content, are in short supply in the market. Lining, Mei bang, YISHION, Semir, Ayilian, Anta and other famous brands both at home and abroad have become partners in Shengze.

Shengze has been recognized as "China textile fabric fashion trend publishing base", "China popular fabric procurement base" and "national fabric export base". It has become a new force in the popular fabric market from the base of pure silk chemical fiber production, and realizes the competitive extension of the textile industry chain.

In line with the current identity of "popular fabric capital", Shengze invested heavily in building the Silk Market in the Eastern Silk Market and opened in October 2010.

The completion of the "green trade zone" has made Shengze a "never-ending exposition" in the textile industry. It will realize the magnificent pformation of the Oriental Silk Market from billet to billet and lining to popular fabrics and semi-finished products to finished products.

The commercial city, which exclaims the textile industry at home and abroad, integrates textile display, retail, wholesale and information, and becomes a gathering place for boutique fabrics and popular fabrics.

One dollar per metre, to expand the new silk road.

Becoming a well-known popular fabric base is the road of characteristic pformation under the concept of "benefit from every rice cloth" in Shengze.

Shengze has been known as "Silk City" since ancient times, 300 thousand of the permanent population, 60% of which is "textile rice", and nearly 200 thousand of "foreign households" are weaving around the looms from morning till night.

The textile industry is the foundation for farmers to settle down in cities.

Shengze people are very complex about the textile industry.

In the past 20 years at the end of the last century, the market was basically in the seller's market age. Tens of thousands of looms in Shengze were mainly made of the most common polyester and taffy materials, and they were selling like a breeze.

After entering the new century, the surrounding market is rising and the international market is squeezing. Shengze has begun to experience competition risks.

Textile "small year quotes" are becoming more and more popular, which often makes Shengze people feel sad, so that some people think of changing careers and simply throw away the textile industry.

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"Can we still call Shengze after losing textile?" "textile industry is not, what is the big gap?" "no matter whether the times change or the social development, there is no question of whether or not to turn the textile industry. The key is how to turn it."

After clarifying the way of development, Shengze people look at their strengths and weaknesses: Shengze's annual 8 billion 500 million meter cloth industry ranks first in the country, but in the past Shengze textile was limited to spinning and weaving white germ cloth at this level, and high value added popular fabrics accounted for less.

To a certain extent, this has led to the convergence of product structure and the vicious competition at the low level.

In this regard, Shengze has gradually realized that with such a large scale of industry as a foundation, even if it sells more than one yuan per meter, the direct benefit is 8 billion 500 million yuan.

"One meter cloth sells" N "yuan, is worth the new dozens of production lines" has become the Shengze textile enterprise's consensus.

At present, Shengze produces and sells 8 billion 500 million meters of cloth every year, of which 1 billion 500 million meters are already all kinds of popular fabrics.

It is seen that in recent years, a little bit of strength of Shengze textile enterprises are painstaking efforts to develop fabrics.

Insiders say that Shengze has commended 500 "popular fabrics", which means that thousands of pieces of fabrics have been developed in the early stage. Once it is appraised, the market value will immediately increase 20%-30%.

For example, nowadays, the best selling "seven compartment waterproof denim" has a strong sense of modernity and drapability. The wholesale price is 7 yuan per meter, while the general denim has a wholesale price of about five or six yuan per meter.

A large number of fabrics not evaluated, due to technological innovation and technological innovation, greatly enhance the quality and promote the overall fabric level.

Entering the Eastern Silk Market, it seems as if we entered the "Grand View Garden" of the fabric. The name of the new fabric is like the name of the clothes of Jia Baoyu and Lin Daiyu in a dream of Red Mansions, which is dazzling and dazzling.

What is "warp knitted leopard hot needle knitted fabric", "jacquard elastic wave Satin", "plain printed warp knitted coral velvet", and so on, what are "short plush", "suede velvet", "elastic flower" and so on, and so on.

Different names illustrate the difference in technology, craft, weaving and raw materials. So many varieties show that Shengze's innovative fabrics are very fast.

In June 15th, the representative of India Speed company, who was in Shengze to attend the pnational purchasing of fabrics, was amazed by the fact that the quality of Shengze's textile fabrics has reached the world first-class level. The key is to widen the sales of Shengze fabrics.

Behind every popular fabric is "innovation".

In the international market downturn, textile enterprises have been tortured and become the living beings of the textile industry.

The pformation process of Shengze enterprises to seize the business opportunities of popular fabrics proves that there is no opportunity for the market to remain calm when there is no calm in the market.

"A good piece of fabric should be nice, durable and breathable.

This requires finding a balance in the development process. "

Qian Furong, general manager of Wujiang Hui Ye Textile Co., Ltd., while tinkering with his fabric, said.

In the selection of "2012/2013 autumn and winter China's popular fabrics", there are 3 fabrics in Hui Ye textile.

"These 3 fabrics have condensed our more than 60 day and night effort and sweat from an innovative team."

Qian Furong regrets that a good fabric needs to go through hard and long research and development. Failure is common, but it is hard to insist on it, because this is the survival rule of an enterprise.

Today, the industry has invested nearly a million yuan a year in research and development, and has launched more than 600 new varieties to the market.

And insisting on innovation to make this small and medium-sized enterprise survive in the complex industry situation.

"The era of textile industry expanding by scale and winning by quantity is over."

Cheung Kwok Keung, director of the Oriental Silk Market Management Committee, said that through the recent years' participation in the selection of China's popular fabrics, Shengze's textile enterprises generally realized that the earlier development and production of high added value popular fabrics, the more advanced the fabric and clothing finishing technology, the sooner the enterprise could open the sales market.

This has been verified in many textile enterprises in Shengze.

The development road of Shengze has become the benchmark of textile industry pformation.

Xu Kunyuan, vice president of the China Textile Industry Association, is very generous. "Shengze enterprises, with great enthusiasm, study and explore the fashion trend of the world's textile fabrics, and develop thousands of new fabrics every year to become the flagship of China's textile industry."