"Reverse Group Buying" -- The New Trend Of Footwear Industry Development

Group buying is usually initiated by businesses, and consumer groups are involved.

Have you ever thought that one day, consumers can organize themselves into groups in order to get cost-effective products according to their own demands?

Recently, a Jinjiang company completed a special group purchase order through shopping and sharing community mogujie.com: the original price of the company was 300 yuan.

Finally, the group purchase will be completed at 57% off.

As a matter of fact, this group purchase is not included in the company's plan. Its peculiarity is that it is spontaneously organized by many consumers, and then it is negotiated by mogujie.com on behalf of the consumers and the company, so that consumers can buy the casual shoes with 57% off discount groups.

Reporters learned that this C2B mode is called "

In Quanzhou, a small number of enterprises have begun to test the new group buying mode.

Spontaneously organized by consumers

A group of data shows: as of the end of December 2011, China's closed group buying

Up to 1960, the number of new group purchase websites was only 66 during the same period. In 2011, the total volume of group purchase pactions was as high as 21 billion 632 million yuan, which was 8.6 times the 2 billion 500 million yuan trading volume in 2010.

Data show that last year, group buying network "collective death" did not stop the rapid growth of group buying pactions, and the future need to change is the operation mode of group buying. Reverse group buying (also known as reverse group buying) is one of the new group buying models favored by the industry.

According to the founder of Hu Xiandong, the founder of reverse group buying, the reverse e-commerce is relative to B2C (Business to Customer), which is initiated by businesses, and converts to C2B (Customer to Business) mode. Buyers publish information on group purchase, invite partners through electronic business platform, and finally aggregate a group of people with similar consumption needs to purchase the same goods, so that businesses can offer more concessions under small profits but quick turnover.

A few months ago, shopping and sharing community mogujie.com just launched a new function called "mushroom free group", that is, users choose their favorite merchandise initiative group purchase, sellers set group buying price and time, when group buying reaches a certain number, group buying is successful.

"The fundamental difference between reverse group buying and traditional group buying is that it is spontaneous by users, and the price is generated by bidding for multiple product providers, while the price of traditional group buying can only be determined by individual businesses."

Mr. Zhu, one of the group buying network practitioners in our city, said, at present, I think the league, mogujie.com and beautiful e-commerce platform can be said to be the most close to the reverse group buying link.

Can "vote" group shopping

Open Taobao Juhuasuan page, showing the "commodity group buying", "poly", "brand discount", "I think group" and so on, which correspond to the different needs of users. "I think group" is Taobao's specific practice of reverse e-commerce.

The reporter observed that the website showed hundreds of products to the user in the form of group buying. The top of the page was classified into clothing, fashion, shoes and bags, electrical appliances, food, mother and baby, home and so on. Each single item marked the original price, the expected discount, and how many people wanted to buy the information.

"Traditional group buying requires large sales forces to talk about businesses and talk about commodities and negotiation discounts. Taking the United States network as an example, the number of sales force reached 1000 in 2011."

Mr. Zhu said, relatively speaking, the reverse group buying business is more flexible, because the website only need to contact the target business, do not have to intervene in the process.

According to the introduction, in the traditional group buying network, the number of group purchases can reach the group only if they reach 5, and when the number of group purchases is very low, the enthusiasm of the business will be affected, because the bulk will not go, and goods or services must be provided.

And reverse group buying is set up by businesses to buy Group prices and the number of groups, which is conducive to mobilizing the enthusiasm of businessmen.