Thinking Before Opening A Shop: Opening Up Children'S Clothing Franchise Space Space Anatomy

3 points should be noted in choosing brands.

1., we should understand the management ability and brand operation ability of the partners. This is very important. If managers do not have strong sense of operation and management, they must choose to give up.

2. analyze brand development potential (or brand strength). This is the key to the success or failure of agents. brand Your market competitiveness is not strong enough to be eliminated in the end. You can never succeed as an agent. Therefore, we should first analyze the brand development potential and the market's acceptance of the brand, whether success or failure lies in this.

3., we need to see the way of cooperation. Join in Conditions. Such as joining in gold, deposit, return rate and discount rate. For a less good brand, you can even refuse to deposit or refuse to join.

Children's clothing to join the profit space, children's clothing market analysis

Analysis of the market characteristics of children's clothing: consumption demand is mainly based on branding and individuation, and at the same time, the pursuit of fashionable children's clothing has also been improved. The market of children's clothing is huge. Children's wear network understands that at present, children are 1 to 3 years old, children 4 to 6 years old. According to this feature, you can decide whether to make a brand children's clothing or to make casual loan children's clothing. How do you choose a brand when you open a children's wear brand store?

Children's clothing joining in profit space two, competition environment analysis

Understand the competitive environment of children's clothing joining: because children's clothing entry threshold is low, there are more opponents to run children's clothing stores, but most businesses are very ordinary. Only a very small number of children's clothing stores can become top representatives. capital The situation is limited. Instead, it is necessary to have a sense of judgement in the management of clothing purchase. It is necessary for shopkeepers to have a prepared observation for the style, color, price, and consumption psychology. At the same time, they need to have the ability of sales promotion. Therefore, the general owners can not do it. If you have less ability to get on, you will be more careful when you enter the children's clothing industry.

Children's clothing to join the profit space three, local market survey

Local market survey: if the local consumption ability is strong, people's brand recognition is high, and children's clothing is not proficient in the clothing store owners, then we should consider making a single brand, taking the alliance's route, and exploiting the strength of the manufacturers to open up the market; if local clothing is not available, consumption Ability is common, no brand name, it is more suitable for multi product mode, but there is a premise that requires owners to have a clear idea: brand consumption is an inevitable trend. Consumers' ideas are changing and the market is changing, so they must adjust their development strategies to meet the needs of the market.

Although the children's wear industry is popular, the competition is quite fierce. Only when the children's wear shop is opened, can the profit space be analyzed.