The Protection Of The Intellectual Property Rights Of Footwear Enterprises And Intangible Assets

With the rapid development of economy, competition in all walks of life is becoming increasingly fierce. The production, possession, allocation and use of knowledge resources has become a magic weapon for enterprises to compete with each other. By exploiting these advantages, we can gain greater benefits and occupy a favorable market position. This is also true in the shoe industry. In recent years, many shoe manufacturers have made remarkable achievements in product technology research and development, and the application for patent achievements is also in an endless stream. Breathable shoes A series of technology shoe products, such as shockproof shoes, shoe changing shoes, have been released to the world, which has added many bright points to the consumer market, and has also created great wealth for enterprises.

stay China Shoes Capital The location of Quanzhou, Fujian, has played a very important regional leading role in the creation, utilization, protection and management of intellectual property. Quanzhou's local brand Anta, as a pilot enterprise of intellectual property in the whole enterprise, has invested more than 200 million yuan a year. The total market share in the sports shoes market has been ranked first among the similar products in the country for 11 consecutive years. It has 180 patents, including core technology, elastic glue, moisture absorption and perspiration, waterproof and moisture permeability. When Premier Wen Jiabao inspected Anta, he said: "Anta has successfully transformed from labor-intensive enterprises into technology intensive enterprises", and has explored a way for upgrading "made in China" to "create in China". It is true that in the success of Anta, we have seen the importance of intellectual property to the development of enterprises, but how to turn intellectual property into "money" is still in China. Shoes and clothing enterprises The most important problem before us is: "if an enterprise needs financing now, it will isolate the intellectual property rights in the enterprise as a securitization asset, sell it to a special purpose agency, issue securities to investors by special purpose agencies, and make intellectual property securitization, so that intellectual property rights can be converted into Renminbi in circulation." However, when these knowledge resources are released, they will often be embezzled by some illegal traders, causing losses to the shoe companies that have pioneered patents and putting the consumer market in danger of insecurity.

It is understood that intellectual property right As an intangible asset of an enterprise, it is closely related to the interests of the company. Broadly speaking, intellectual property is the exclusive right enjoyed by the right person or group to produce intellectual labor. The logo, name, image and design used in business can be regarded as intellectual property and protected by law. In the footwear market, counterfeiting, counterfeiting and other famous brands are regarded as infringement. In recent years, the counterfeit and shoddy trend has not only harms the legitimate rights and interests of consumers, but also makes businesses unhappy. To a certain extent, it has damaged the image and reputation of the brand.

At the same time, Shoe enterprises We should not only recognize the importance of intellectual property rights, but also actively cooperate with relevant departments to crack down on infringement of intellectual property rights, protect the brand with legal weapons, enhance the quality and technology of products, speed up the research and development of new products, inject some sophisticated technology into the work of anti-counterfeiting, and tell consumers the way to distinguish authenticity from the consumers, and convey the correct consumption concept. Without demand, there will be no consumption and effectively curb the proliferation of fake and shoddy products.

In addition, enterprises should turn the advantage of patent technology into market competitive advantage and maximize the return of profits. We must protect the hard won intellectual property rights and establish a complete system to kill the fake and inferior products in the cradle, so that we can develop and utilize the intellectual property right, and then take the lead in the industry and the market.