Cartel Crocodile Costume Zheng Yong's Success

When Zheng Yong When he recalls the experience of doing music, he will evaluate himself as "young and vigorous, not considering too much, just do it". Even when the orchestra was established hastily and the musicians' professionalism was not enough, each member of the orchestra was very devoted to the performance. The important thing is that Zheng Yong is very demanding on himself and the whole band. He insists on "playing better today than yesterday, playing better tomorrow than today, making progress every day." Therefore, every time the audience is out, they stop talking and watch.

More than ten years later, the seven characters of "a little progress every day" were embedded in the wall of Crocodile Garment Ltd's headquarters office and became part of the corporate culture. Zheng Yong's speech and manner still embody the sensibility and passion given by music. In November last year, Zheng Yong was invited to serve as director and chief operating officer of cartel crocodile Holdings Limited. The company's top brass had high hopes for him. He also hoped that his sensibility and passion could give cartel crocodile an old brand. clothing Brand new vitality.

This March 20th is a landmark for cartel crocodile company. An order with the theme of "Metamorphosis" will be held on this day. The new style of men's business casual wear was released at the meeting, so that hundreds of customers who came to cheer up were in the forefront. The new season has more fashion elements, and it also meets the needs of the business place.

"We want all our employees, agents, and friends outside the industry to know that from today on, cartel crocodiles have changed," Zheng Yong said.

The change is not only in clothing styles, but also in Zheng Yong's shop decoration style. In his view, clothing itself and store style together constitute consumers' recognition of brand image. Brand must realize "Metamorphosis", so storefront design must also give people a refreshing feeling. The company's Direct stores and agencies located in all parts of the country will soon appear in a new look.

But the core of "Metamorphosis" lies in the transformation of thinking. Zheng Yong asked employees to treat their partners and agents as brothers and sisters. "If your siblings do business, how will you help him, then how can you help your customers?" Zheng Yong said.

For more than four months, Zheng Yong worked until nearly 11 o'clock every day until he came home. On the one hand, he wants to set an example for his employees with his own practice and passion. On the other hand, he does feel a sense of urgency. In the 90s of last century, the brand of cartel crocodile could almost match the international brands such as Armani and Zegna, and its fame was much better than that of Goldlion and Pierre Cardin. But in the last 20 years, the cartel crocodile brand has been on the March or even regressed. Zheng Yong felt that we must catch up now. He quoted Inamori Kazuo's words to express his mind: "on the track, the 42 km marathon, we started late, and people have left us several kilometers behind." We are going to run marathons at a speed of 100 meters. Only in this way can we win the first prize in this marathon.

And this time, Cartelo Deliberately evaded the competition of the first tier cities, which is too intense, turning to the two or three and four tier cities. In 2012, the company will focus on expanding the market in Liaoning, Shandong and Jiangsu, and will gradually spread to other provinces and cities in the future. This strategic layout of "retreat in order to advance" is rooted in cartel crocodile's thorough cognition of its own advantages and disadvantages. "Our biggest asset is brand." Zheng Yong said, "people's brand image and the high cost of entry make the competition of the first tier cities become fierce. Consumers in prefecture level cities also have a perception of our brands. Why not go there and let the consumers there feel our brand new reform and upgrading?

Zheng Yong said that the cartel crocodile brand has a long history, but now it has a high reputation in the two or three and four line cities. This creates opportunities for cartel crocodiles. Zheng Yong's goal is to make people in the city feel the change of clothing brought about by urban development, and feel the fashionable message of the Cartier crocodile to bring them from the first tier cities.