Focus On The "Generation" Of Jeans Printing And Dyeing -- Zhang Zhijun

It is a pity that today we are unable to return to the hot summer in Guangzhou 10 years ago. We watched Zhijun, who was thin and thin, bow his back and lift his waist and carry a large bucket of chemical material.

It's the boss of the company.

What we missed was a history of individual struggle with sweat and tears - from the ordinary salesman, Zhang Zhijun struggled constantly and struck between success or failure, like a bird without feet, flapping his wings, sleeping in the wind, and never giving up hope.

At that time, it was the epitome of hundreds of millions of migrant workers and entrepreneurs leaving their homes.

With all the embarrassment and deep desire, the most thorough force was aroused. Zhang Zhijun's life was rolling, changing and rising, and a series of ups and downs of commercial tragedies and comedies were staged.

Is there anything more grassy, more realistic and inspiring?

Each of the first generation entrepreneurs in North Canton has a history of silent struggle.

We are fortunate to be able to find this young generation entrepreneur's down-to-earth struggle story in the era of "two generation rich" and "rich three generation".

At the end of July, when it rained in Beijing and the typhoon was blowing in Guangzhou, the reporter met Zhang Zhijun, general manager of Guangzhou Jia Wei anda new Mstar Technology Ltd, who was focused on the denim printing and dyeing industry in Guangdong Xintang.

The beginning of a legend is often subtle and hard.

Plain and unadorned is the first impression that Zhang Zhijun left to reporters. It is not only the literati's literati, but also the wisdom of businessmen. Perhaps this is the result of his decades of extraordinary experience.

In the 90s of last century, Zhang Zhijun left home. The first wave of entrepreneurship in China was driving the first wave of work.

Hunan, a relatively backward economy, is a large province of labor export. Tens of thousands of Hunan migrant workers, such as migratory migratory birds, go to work in the north to Guang area.

Zhang Zhijun, 20, is just one of the weakest. But unlike the lowest wage earners, Zhang Zhijun was an early college graduate. He graduated from Hunan University of Humanities and technology in 1985. After graduating from University, he started his career in teaching, which made him start a little higher than the lowest wage earners, so he chose to go to sea.

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Zhang Zhijun, who has just gone to the sea, has won the trust of everyone because of his dedication and professionalism.

He talked about the character of loyalty and love and making friends business.

If business is going smoothly, there will certainly be no Guangzhou professional Mstar Technology Ltd and "New Zealand", which specializes in denim printing, dyeing, chemical and dyeing processes.

The birth of "brand".

Like all the first generation of entrepreneurs, Zhang Zhijun was young and frivolous. He lived in a mansion in the early 90s of last century and opened up to Lincoln.

But with confidence, he poured liquidity into China's stock market. The greed and impermanence of the stock market made him a "negative Weng" for a time.

One night before returning to liberation, he wanted to cry.

After he had nothing, he suddenly realized that only when he did solid work, could he achieve better development and future.

So he sold his house and car to pay off his debts and decided to start over again.

Everything can start from scratch.

Zhang Zhijun had to work in Guangzhou.

In 1996, he went to Zengcheng, Guangdong, Guangzhou, to be the manager of the Ministry of foreign affairs in Libby dyeing factory, a Sino foreign joint venture company.

But unwilling to be ordinary, he resolutely turned to textile and dyeing auxiliaries sales in 1997. From manager to general sales, he was destined to have a hard time and struggle.

In the most difficult time, he drove the farm car to deliver the goods to the customer. In the hot summer of Guangzhou, the direct sunlight made his clothes dry, wet and dry.

5 years passed.

Because he is diligent and steadfast, because he is good at learning, because his personal loyalty makes his sales performance very amazing. This laid the foundation for his establishment of Guangzhou Zengcheng Jia Jia anda assistant factory in 2002.

In the initial market expansion, Zhang Zhijun almost rushed to the front line and went to battle in person.

After becoming a boss, he still rushes to the front line and often delivers goods to the enterprises personally. This serious responsibility attitude has infected many customers. "For a long time, an old customer, when I was delivering the goods, found that I was the boss of the company, and I was very moved at that time.

Because many of the first generation of entrepreneurs are suffering, even if this enterprise owes any enterprise money, but it never defaulted on my money, because we all understand the hardships of starting a business.

When Zhang Zhijun talked about this history, he always had an inexplicable mood, because the first generation of entrepreneurs always had some resonance.

Nothing can stop a restless heart, even if it has failed, even if it is full of life.

In Xintang, the "global denim capital", which has 1 million workers and 260 million annual output of "jeans town", its products occupy more than 1/3 market worldwide.

Using the advantages of local industrial clusters, the only way to expand the scale of production and business is to make it happen. But Chang Zhijun always felt that his mind was not solid, but he could not explain why.

Low end printing and dyeing cause environmental pollution, so environmental protection is a barrier that can not go around.

Although we are now walking into the local industrial park, we see that the effluent is clear water, but at the same time, the cost of sewage treatment is also rising. Now the sewage treatment cost in Xintang is 23 yuan / ton, and the price of water is the standard.

How to save energy and increase efficiency and protect the environment for the downstream enterprises, and making sustainable development of Wei Jia anda has become a big hand behind Zhang Zhijun.

All the pressure is coming towards Zhang Zhijun. He knows that there is only one way before him: innovation, technological innovation, energy saving and environmental protection.

But how can we achieve technological innovation?

Perhaps because he has gone through too much rain and wind, he no longer wants to diversify, but is steadfast in his own field - Cowboy.

So Zhang Zhijun integrated his company and registered the brand of cowboy.

"Cowboy selection" is a professional cowboy brand, which covers a wide range of fields including denim production, textile coating processing, denim production (sizing, desizing, mercerizing, functional finishing), new technology promotion and related style display, professional cowboy network marketing and so on.

The development, production and application of denim auxiliaries has enjoyed a reputation for more than ten years, and the sales outlets are everywhere in the Pearl River Delta, the Yangtze River Delta and some northern markets. The "gentry coating" established several years ago is also famous outside the industry. The advanced technology developed by ourselves has always been ahead of the industry and has become the weathervane leading to coating processing. In recent years, with the increasingly severe global economic situation and the increasing competition pressure in the domestic textile industry, the denim has encountered unprecedented difficulties in production, processing and marketing. The establishment of the cowboy selection operation center will provide information and technical support to customers in the application of new chemicals, new process research and special cloth seed development, and help downstream enterprises to get out of difficulties at an early date. Early chemical industry -- "Wei Jia anda" focuses on new environmental protection Majors

Zhang Zhijun introduced his current business empire.

Huang Wei, chief engineer of Guangzhou Wei Jia anda new material Co., Ltd., told the reporter most of the words: "our boss's achievements are comparable to Yuan Longping's, but Yuan Longping is increasing production of grain, and our boss is saving grain."

He gave the reporter an account. "Xintang produces 1 billion tons of denim every year, 300 grams of warp weight per meter, and 300 thousand tons of warp yarn all year round. According to the 10% sizing rate, it needs to consume 30 thousand tons of starch. With the functional finishing of cowboy warp, it does not need to desizing or desizing the sewage to discharge. According to the calculation of 50 tons / 10000 meters of desizing water, it can reduce 5 million tons of sewage discharge throughout the year."

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While integrating the resources of its company, Zhang Zhijun began to integrate a very important resource, man.

Zhang Zhijun, on the one hand, attaches importance to the cultivation of talents. On the other hand, he has brought in talented people from Zhejiang. Huang Mingxing, an experienced and innovative professional expert from East China University of Science and Technology, has joined hands with several experts from the East China University of Science and Technology to tackle difficult problems.

After thorough research and extensive experiments, it is discovered that the industry has left him a blank: can he produce the denim directly without desizing the pulp without using the food paste?

He was excited by the success of the experiment, but he succeeded in holding on to his ecstasy, small trials, big trials and large-scale production.

And four innovative advanced technologies are introduced: cowboy warp functional finishing, indigo paint functional finishing, cowboy warp dyed pad dyeing functional finishing, denim coating pad dyeing process.

"These four technologies are starting from our most familiar and professional cowboy field. The original intention of the research is to make a contribution to the energy saving and emission reduction in the denim printing and dyeing industry, but I did not expect to achieve a major technological breakthrough in cowboy finishing technology."

Speaking of these four techniques, Zhang Zhijun is always excited by his words.

So how do these four technologies reach the height and how to achieve energy saving and environmental protection? "Cowboy warp functional finishing: on the traditional dyeing and dyeing machine, the yarn is dyed normally, and after finishing with the new film finishing agent combined with high and new materials, it can give the yarn the characteristics of stiffness, smoothness, brightness and so on. At the same time, it can make the yarn satisfy the requirements of functional finishing such as waterproof, antistatic, hydrophilic and oil repellent, and let the cowboy's wonderful start from the yarn.

Moreover, it can avoid the sizing of traditional sizing, greatly improve the wearability of warp yarn and meet the weaving requirements. The indigo blue coating functional finishing: on the traditional dyeing machine, the yarn is dyed after normal indigo dyeing, and after finishing with the new film finishing agent made of high and new materials and a certain proportion of paint, it can not only give the yarn tough, smooth, bright, three proofing finishing effect, but also make the yarn coloring and weaving denim more colorful, and the washing style is more changeable.

Traditional sizing agent greatly improves the wearability of warp yarn and meets the weaving requirements. The functional finishing of cowboy warp dyed pad dyeing: on the traditional dyestuff and dyeing machine, the yarn is treated by pretreatment, modification and drying, and is dyed with new coloured film-forming finishing agent, so that the yarn can be dyed with different colors and produce real color cattle. It can also give yarn finishing, smooth, bright and three proofing finishing effect. At the same time, it can avoid sizing of traditional sizing, greatly improve the wearability of warp and meet the weaving requirements. And it can be replaced.

After the normal desizing and mercerizing process, the denim fabric is modified by the dyeing enhancers and directly dyed with the proportionate pigment paste. The fabric is richer in color and has a better sense of three-dimensional and layering. With the granular structure characteristics, the washing style of the fabric is more changeable.

Zhang Zhijun said.