Clothing Marketing Skills To Get Customers' Trust

Nowadays, customers are becoming more and more picky and more and more difficult to deal with. Sometimes, no matter what you say, they always don't believe me. What should I do? How can I persuade the customers to believe in us? According to my field experience of many years in the clothing terminal and the experience of resident coach, I think the Chinese clothing store must change the concept of selling, that is, never rush to sell things, but learn to help customers buy things.

This is a lot of high profits.

It is an important magic weapon to guide customers to communicate and maintain customers' high turnover rate.

Have you ever passed the reverse ditch with customers? I regret to report that more than 95% of China's terminals lack such awareness.

Those poor shops usually sell things to customers urgently, and do not care whether they are suitable for customers' actual needs.

They only want to get ahead of the business, and even cheat customers by doing anything in order to fulfill their short-term tasks. In fact, such injuries are often our own interests.

A large number of store examples also prove that the more they think so, the more vigilant the customer is, the harder the business is to succeed.

Because today's customers have been through so many years of market education, they have become more and more sensible and smart, but we are still in the past state, we can not keep pace with the progress of customer progress.

The director of marketing of the company invited me to teach them how to succeed in training excellent clothing franchisees.

After the end of the course, a general manager insisted on inviting me to dinner.

When we just sat down, the ordering clerk handed in a menu.

The host invited me to order the first dish enthusiastically.

I habitually inquired about the special dishes of the ordering clerk, and the ordering clerk was also unambiguous. He almost blurted out: "our restaurant has special dried abalone from South Africa. It is fresh and delicious, with a large number of people."

In fact, I also believe that this dish is really good, but I do not buy this luxury dish, on the contrary, she has doubts about her motives.

After that, the ordering clerk recommends several special dishes of the hotel, but I hardly think about her recommendation, and the more I recommend the dishes, the less I want to, because I have no confidence in him.

Do you have such a shopping guide at terminal stores? Have you ever worked hard to recommend "abalone" to customers? Actually, the more we want to sell things to customers,

The more we do not buy, the more we feel we are fooling him.

Ladies and gentlemen, do you feel this way? What should we do then?

After dinner, I was thinking again: why can this order clerk let us pay more money without knowing it and without warning? How should we learn from our clothing terminal shopping guide? In fact, the reason why she is able to get our good feeling is that she once stood thinking from the customer's point of view.

Now let us ask ourselves whether you have sincerely helped your customers buy things, or are you trying to sell things to your customers for your own benefit? If it's the former, that's good. Please keep on! If it's the latter, please change your mind immediately, because only in this way can we communicate with customers happily and keep the performance evergreen.

Please remember that the clothes you want to promote are not necessarily the best ones you sell. They may not be the latest ones. They are not necessarily the best ones for you. They are not your favorites. They should be the best way to satisfy the customers' needs and solve the customers' problems. You must make the customers feel that I consider and stand on the side of the customers.

At the same time, we must change our selling concept, that is, never sell things and help customers buy things. Only in this way can we communicate with customers more easily and easily, and we can get customers' brand and our personal.

Finally, continuous turnover is the common selling concept of many excellent stores.