H&M Leads Sister Brands Into China, Including Women'S Wear, Children'S Wear And Underwear.

Sweden is not only a typical international brand in the field of environmental energy, life sciences, pportation solutions and communication technology, but also has potential enterprises in the field of consumer goods and fashion.

Like the famous fast fashion brand H&M, which is already in China, is the Swedish brand.

Luo Yiman, a commercial counselor at the Swedish Embassy in China, seems to be an opportunity for Chinese investors to take advantage of the upgrading of Chinese consumption and start introducing Swedish fashion brands.

Sweden held 9 fashion brands in Shanghai fashion week in September 2012. These are all opportunities for Chinese enterprises.

Swedish aesthetics affects China

Shanghai fashion week has been held for the five time. There is a Swedish designer brand for the show.

As a representative force of fast fashion,

The unique and stylish style of Sweden has been brought to the world.

In China, H&M has attracted a large number of students, white-collar and other fashionable women with its casual fashion style, making it a loyal customer.

Not only is the product, and even seven or eight years ago, many domestic designer brands often went to IKEA to buy furniture and decorate their shops to make the whole design feel.

This is enough to illustrate the impact of Swedish aesthetics on Chinese fashion.

This is also in the past few years.

The government is sparing no effort in bringing Sweden's avant-garde fashion brand to China.

According to Luo Yiman, Shanghai fashion week has been held for the five time. There is a Swedish designer brand to show, and the designer brand environmental protection exhibition.

For example, Lindex is a fashion chain store that has 450 stores in 15 countries. Its fashion chain stores provide women with fashionable taste with a great inspiration and moderately priced fashion products.

It is understood that Lindex's fashion series covers a variety of fashion concepts, including women's wear, children's wear and underwear.

Lindex chief executive said that in recent years, Lindex's business philosophy and brilliant sales have provided an opportunity for rapid and successful international expansion.

"We have created a strong concept that has proved attractive to women in many countries, and we are looking forward to bringing this idea to China."

Similar to H&M, the fastest growing women in northern Europe.

Fashion chain corporation Gina Tricot pursues "every day to enjoy the new fashion" concept.

They firmly believe that their ideas will also be very suitable for the Chinese market.

The brand stores launch new products every day, and the price is also very low.

The company does not even need warehousing, and all clothing is sold directly from factories to stores.

"Gina Tricot provides women with the latest international fashion trend. Our stores launch new products every day - the price is very attractive! Our stores provide products that women like fashion, from clothing and accessories to cosmetics and footwear.

All products are Gina Tricot's own brand. "

Victor Appelqvist, director of marketing and development of Gina Tricot, said.

Penetrate into the Chinese market and intensify

Although Sweden is a large country, its population is quite small, with only about 9 million inhabitants. But China is a huge market with 1 billion 300 million people.

Unlike Lindex and Gina Tricot, some of the Swedish fashion brands to participate in the exhibition have begun to test the Chinese market.

For example, in August 2012, Bjrn Borg opened the first "store store" in Shanghai's SOGO Department store, which also started selling online through Taobao in July this year.

Another high-end men's clothing and golf brand Oscar Jacobson will also open two stores in China in the near future.

It is understood that Oscar Jacobson is the Royal supplier of the Swedish Royal family, has a history of more than 100 years, representing the highest cutting technology in northern Europe.

Luo Yiman believes that these fashion enterprises have seen the great potential of China's upcoming fashion consumption, and for Swedish enterprises, China is a very attractive market.

Geographically, although Sweden is a large country, its population is quite small, with only about 9 million inhabitants. But China is a huge market with 1 billion 300 million people.

"The complexity of China's business environment requires a Chinese partner for Swedish businesses to come to China.

And this brings new opportunities to Chinese investors. "

Luo Yiman said that many Swedish brands want to find agents in China to help them open up China's market.

In fact, in addition to some brands that already have business in China, there are many famous brand enterprises in Sweden and even Scandinavia, who are willing to come to China.

Luo Yiman, for example, is also famous for its wine in Sweden. Only vodka was introduced in China before. Now they have just introduced a brand of Mackmyra, which is a Swedish whisky.

In addition to alcohol, Luo Yiman told reporters: "in Sweden, more H&M like fast fashion sister brands can be found.

In addition to some of the brands mentioned above, many brands, such as shoes brand Ten point and Claes Gran, and jeans brand Elvine, have been widely distributed in Europe and the United States during this year's fashion week in Shanghai.

Among them, the children's clothing brand Polarn O. Pyret, as well as the family business Indiska founded in 1901, represents the brilliant Swedish fashion.