China's Home Furnishing Industry Becomes Mainstream In Shantou

In May 12th, it was hosted by China Textile Industry Publishing House and Shantou fashion home clothing industry development research institute, and China fashion magazine. China household clothes industry The Development Summit Forum and the news conference of Shantou fashion home clothing industry development research institute were held in Shenzhen (China) during the underwear exhibition.

The organizers invited well-known domestic fashion industry research experts to analyze the trend of home fashion development under the background of a harmonious society. The guests from home furnishings leading entrepreneurs, industry association leaders, well-known experts and scholars and other guests demonstrate the strategy of home furnishing industry entering a new stage of strategic transformation.

At the forum, experts, with a large number of data and cases, reveal the trend of development centered on home fashion for our modern country with millennial cultural history. From the perspective of social, economic and cultural development, we should prove the arrival of the era of rapid development of China's home furnishing industry. Experts have discussed how to increase the cultural design of the development environment of home clothing industry, and how to gather the fashion innovation force of the whole society, such as clothing design, brand planning, marketing innovation and industrial planning at home and abroad, make scientific plans for industrial development, and promote the issue of Shantou home clothes going to the world.

According to incomplete statistics: more than 2000 of the country's home furnishing enterprises, Shantou's professional production of household clothing enterprises accounted for 60%. The home furnishing industrial cluster, located in two districts of Chaoyang and Chaonan, Shantou, has a complete industrial chain from spinning, weaving, printing and dyeing, to making garments, packaging, transportation and logistics.

　　 Shantou City The production of household clothing not only accounts for 70% of the total domestic clothing production, but also accounts for more than 80% of the total sales of household clothing in the country. In the national household clothing brand products, the number of famous brands of household clothes in Shantou ranks first in the same industry in the country, and famous brand products account for more than 75% of the total national total.

At present, 17 household clothing enterprises in Shantou have won the famous trademark of Guangdong province. In the first "China's top ten home furnishing brands", Shantou's local brands occupy eight seats. In the second "China's ten major household clothing brands", Shantou's local brands monopolize seven seats. Shantou Xia Shan town is awarded the title of "China's famous home clothes" by the China Textile Industry Association. In 2011, the total output value of household clothing industry in Shantou increased by an average of 21%.

Shantou is China's first batch of reform and opening up special economic zones. In the fierce market competition, Shantou textile and garment enterprises started from the processing of underwear products, studied the outstanding experience of the garment industry counterparts, imitated the fashionable image of international brands, cut into the pulse of market demand, started from traditional underwear, pajamas and bathrobes, and vigorously developed the living clothes that were mainly made up of home clothes as the main entry and exit hall, kitchen cooking equipment, gardening clothes, walking sportswear and casual wear in the gardening work, and family costumes, maternity, breastwear, parentage and lovers' costumes to satisfy family emotional needs.

In the process of inheriting the traditional Chinese family culture and taking the family value orientation of "fashion, happiness, warmth, health and responsibility" as the starting point of innovation, the Shantou municipal government has led enterprises to vigorously develop the industrial color with the core of home fashion dress design, development and production, making Shantou quickly become the most perfect and largest production base in China's home furnishing industry chain.

According to the organizer of the Shantou fashion home clothing industry development research institute, the research institute has founded the China home furnishings design innovation competition since the end of 2011, and has studied the "home furnishings expert seminar" on the development of the home industry culture. It has explored the "home furnishings brand development strategy forum" of the domestic clothing brand marketing business model innovation, "how to create the fashion home desire" salon and other brands of bright home clothing production, operators wisdom. activity And played an irreplaceable role in promoting the development of Shantou household clothes industry.