Autumn Special Sale Of Dalian Garment Factory

A suit on the left hand, a shirt on the right hand, and a vest on the arm -- yesterday's“ Dalian Garment Factory Autumn Sale "Yes, such figures can be found everywhere. The extremely hot scene makes people feel that the" 11 · 11 Shopping Festival "on Taobao just passed seems to have moved offline to Dalian.

At the stall of a famous children's wear brand in our city, the products in the shop that originally cost hundreds of yuan were uniformly priced at 20 yuan. The reporter picked up a winter style cotton girl's dress and saw that the original price tag was still on it, clearly indicating 318 yuan; A military green boy's T-shirt, the original price tag says 108 yuan. Such a cheap price naturally inspires the rush buying enthusiasm of citizens. Ms. Li has two dresses, a down jacket and a small trouser skirt in her hand, but she is still choosing. The reporter stood in front of this booth for 20 minutes and sold 48 pieces of clothes, 2.4 pieces per minute on average. Brand clothing stalls are popular, and clothing factories engaged in foreign trade processing are no less popular. In front of the booth of a factory that specializes in OEM for well-known clothing brands in the United States, Europe, Japan, and so on, the reporter saw that the cotton jacket, which sells for thousands of yuan in the store, was being sold at 150 yuan each, and many young people bought two or three at once.

The direct reason for the hot rush is the low price, and the reason why manufacturers are willing to "cut meat" is different from the current huge Clothing inventory Stress is closely related. The reporter learned that, since the beginning of this year, affected by the sluggish external demand in the international market, the sales situation of clothing enterprises in our city has been very serious. More and more enterprises have reached historical high inventories, even more than 30% of the output. Such high inventories have made the capital turnover of enterprises in trouble; Once the clothing becomes an inventory, it will face the risk of style obsolescence, and it will be worthless at that time. "It's better to sell at a low price than to pile up in the warehouse to occupy funds. It's better to recover a little working capital," said a person in charge of a local clothing factory.

Tian Ping, president of the Municipal Garment Association, told reporters that at present, on the one hand Clothing enterprises There is a great pressure to clear inventory and withdraw funds. On the other hand, there is a strong demand for citizens to buy high-quality and inexpensive clothes. There is a huge business opportunity between the two. Tian Ping believes that despite the current severe economic situation, "wear" is the basic demand of the people no matter when, and there will always be a market. The key problem is that clothing enterprises should produce real high-quality and inexpensive products, and then study how to find an effective and low-cost way to deliver these products to the people. "To organize such a special sale, the clothing industry can be said to be the epitome of the current domestic clothing industry. The clothing industry can maintain sustainable development, only by changing the development mode and promoting the optimization and upgrading of the industrial structure. The transformation of the development mode and structural upgrading can not be achieved in a short time and see the effect. It is hoped to build a platform for direct dialogue between manufacturers and consumers, Help enterprises develop and meet the current huge domestic demand market. If the effect is good, the city clothing association may consider organizing such a large collection of clothing regularly or regularly in the future. "Tian Ping said.