PEAK's Intensive Sports Wear

Under the joint efforts of many NBA stars, Peak Being the best-selling brand in China's basketball shoe market, its international strategy has been successful. PEAK set up an American branch in Losangeles, which will be responsible for PEAK's sales in the US and global markets. "Deepening the internationalization of brands and promoting PEAK to become a world brand is PEAK's historical mission as a national brand." PEAK leader Xu Zhihua said.

At present, it is developed by PEAK R & D center and R & D center in China. Basketball shoes And clothing products have been placed on the shelves of many sports shops in the United States. The PEAK star commemorative shoe, which sells for more than $100, has already been comparable in price to that of Nike and Adidas. The average price of PEAK products around 70 U.S. dollars, by virtue of its excellent performance price advantage, once listed, loved by local consumers.

PEAK has been committed to bringing pure basketball culture into China and promoting the development of Chinese basketball. PEAK has a very deep relationship with basketball. From winning the Bayi team to winning the Australian women's basketball team, from Serbia to Iraq, from the cup to the NBA, PEAK always takes basketball as the core, along with the international and professional development route, and actively tackling the top international basketball competitions such as NBA and FIBA. In addition, the nationwide tour of PEAK NBA caravans has stimulated the enthusiasm of millions of young people in China.

"PEAK NBA Star China trip" is PEAK's largest terminal marketing activity, especially in the current market downturn, this kind of star pull the market sales activity effect immediately. PEAK organizes and promotes basketball culture every year. It has been 6 years since the first PEAK Star China trip was held in 2006.

As a director, PEAK made a great effort from script, shooting, editing to later stage. In the near future, this drama will be staged worldwide. The pace of PEAK NBA world is not far away. "Without the specialization of products, there will be no internationalization of brands, and sports marketing is unique." Xu Zhihua said that the next step, PEAK, which has already achieved capital internationalization, will also develop the market of different sports clothes, such as tennis, running, football and so on, like the tilling basketball market.

PEAK's clear-cut marketing strategy makes it a "China Sample" for integrating international resources.

do Sports marketing It is easy for enterprises to design and launch a lot of so-called marketing activities at once, and these activities seem to be very important. But this effect is often the worst. Just like putting many good things in front of people, people often feel overwhelmed. The most effective way is to lose weight and determine the primary and secondary, that is, to identify a core theme marketing, supplemented by other effective supplements. You know, only one theme action can produce twice the result with half the effort. The professionalism and reliability of PEAK basketball products have been recognized by partners. Through the actual combat verification of the top players in the NBA arena, PEAK's professional image has been strengthened, and has been recognized by the market.

It is reported that PEAK has planned to increase investment in R & D design by 0.5%, so as to enhance product competitiveness.