Fujian Putian Footwear Exports Are Rising, Is The Market Warming?

　　 Putian, Fujian 12 days ago, the entry exit inspection and Quarantine Bureau revealed that between November and November this year, the "China Shoes Capital" exported the footwear products in 68088 batches and the value of goods was 2 billion 157 million US dollars, up 10.3% and 8.9% compared to the same period last year. Among them, the value of footwear exported to Europe and the United States is 1 billion 741 million dollars, accounting for 80.71% of the total value of footwear exports.

"Overall, in the first 11 months of this year, Putian Footwear products The average export price was 7.79 US dollars / double, an increase of 30.7% over the same period, and the average unit price reached a record high. Putian entry-exit inspection and quarantine department responsible person said that the industry will face new challenges next year.

In recent years, some leading enterprises in Putian have changed their way of development, taking the road of quality and efficiency development, improving the technological content and added value of products, and increasing the cultivation of their own brands. With the increase of the number of independent brands in footwear industry, the R & D design, technological innovation and industrial competitiveness of Putian footwear industry are also improving year by year. At present, more than 30 research and design products have been developed, and nearly 200 patents have been made for national invention patents and utility models.

But reporters visited Putian shoe enterprises also learned that next year's export orders situation is not optimistic. Putian's "Ai Li shoes and clothing" responsible person reflects that, due to the economic downturn, next year's order volume may decline.

The main market for the export of "Ai Li shoes and garments" is Korea. The responsible person said that foreign customers are now placing orders differently from previous years. On the one hand, orders are more conservative. In previous years, they are large orders. Next year, small orders may be more. On the other hand, the customer orders the period lengthened. In the past years, the samples can only be confirmed by the confirmation of foreign customers. Now, the foreign customers must be convened together to discuss with the foreign customers, and some samples should be returned to the factory for proofing again.

"As for the price of products next year, the price is basically the same as this year." The official also predicted that the wages of workers could increase by about 15% next year, with a minimum wage estimated at 2300 yuan, and the profit margins of footwear products will be further compressed.

A chief executive of "wat Li shoes", a Taiwanese funded enterprise, told reporters that some of its clients were partners in cooperation for decades. The next year's orders are less volatile and relatively stable. The main concern is that the price competition will be fierce, and the profit margins of enterprises will decline, and exports will face serious challenges.

Putian shoe enterprises are consolidating Traditional market At the same time, it also took the initiative to go out, take part in various economic and trade negotiations, carry out international economic and technological cooperation, and export to ASEAN, Latin America and Africa and other emerging markets. At present, Putian footwear exports all over the world in 112 countries and regions.