Brand Positioning Of Clothing Shoes And Hats In Jincheng Shopping Malls

< p > Jincheng is located in the southeastern part of Shanxi province. It is the key to the Central Plains of Shanxi Province. As an important coal industry base in China, its economy is relatively developed and its consumption level is relatively high.

< a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > industry monopoly to the department store.

To open up the Jincheng market, reporters believe that we must start with these two aspects.

If you are in the middle location, you can choose shopping malls such as Baiyun mall, Jin Fengchao and Yin Du, and you can enter the Phoenix Exhibition Center.

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< p > Market Overview < /p >

< p > Jincheng business district is relatively concentrated, mainly distributed in Xinshi street, square front street, Post Post Street, and so on, showing a "cross" distribution.

It covers more than 80% of the local shoe shops, especially sports, leather shoes and fashion shoes, and the shopping malls are all concentrated in Xinshi street.

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< p > 1, exclusive store < /p >

< p > leather shoes and sports brand in Jincheng mainly exist in the form of < a href= "http://xm.sjfzxm.com/" > monopoly "/a".

The brand of leather shoes is red dragonfly, Yi Kang, Kangnai, spider king, Daphne, Goldlion, etc., all are multi store layout.

Among them, the market share of "Er Kang" and "Red Dragonfly" is very high, which brings more pressure to other brands.

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< p > sports brands include "Er Kang" sports, 361 degrees, XTEP, PEAK, Jordan, Kappa, Lining, and so on.

Because of the fierce competition, dealers are under great pressure.

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< p > 2, shopping mall < /p >

< p > local shopping malls are mainly large and medium sized department stores such as Baiyun mall, Jin Fengchao, Yin Du, Phoenix exhibition Plaza and so on.

Among them, Fung exhibition Plaza has a high positioning. The first floor is the exhibition hall of shoes, the Playboy, Cartier crocodile, crocodile, BELLE, Arnold, Mullen, crocodile, Montagut, ECCO, SKAP, CELE, Daphne, 100 degrees, her, rich birds, Kang Li, Okaso, Teenmix, MISSEDDY, Goldlion, Ai Baolian, spider king, Bai Na, whit, Zhuo Yi and other brands are stationed.

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< p > Baiyun mall, Jin Fengchao, Yin Du's positioning convergence, shoe area to Wenzhou, Guangzhou and other shoe products.

Chuang cool department store is located on the ground floor, which is relatively messy inside, mainly at low prices. Footwear mainly operates in Guangzhou < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > brand < /a >, and its competitiveness is not strong.

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< p > City profile < /p >

"P", Jincheng East pillow Taihang, South to the Central Plains, west the Yellow River, North Tong Yan, convenient pportation, since ancient times, "South Hebei male town".

At present, it has jurisdiction over 1 districts and 4 counties, hosting 1 Gaoping, and the population is 2 million 223 thousand and 300 (2010).

In 2011, the city completed GDP730.5 billion yuan, an increase of 13.7% over the same period, and the total retail sales of consumer goods amounted to 19 billion 110 million yuan, up 18.5% over the same period last year.

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