Fashion Brands In The Name Of Fashion Brands

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Julie Verhoeven, a British cutting-edge designer with a large number of first-line brands, says P: "art is completely self indulgent. You don't have to think about others.

Fashion is different. You can't be completely ridiculous.

The practicality and artistry of fashion almost become a paradox.

Despite the emergence of more and more conceptualized fashion on the T platform in recent years, facing the permanent vitality of the fashion industry, most of the "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "will inevitably choose to go ahead and continue to function.

And art works are totally different. They are high above, and they accept admiration.

Someone once said, "the reason why art is extravagant is that it is useless."

Fashion can not be so proud and aloofness, gorgeous value added, she still has to play the first attribute of "shielding" and "easy to move".

Artists in the fashion world even though "clothes" are naturally arranged before "eating, living and doing", the existence of the real world still can not prevent some designers from upgrading their reality to artistic ambitions.

They are keen on creation and are keen on overthrowing and ordinary things.

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Thierry Mugler is a glittering name in the field of fashion expression, P.

His < a href= "http://sjfzxm.com/news/index_f.asp" > Fashion > /a > sharp and changeable, from the vulgar sexy to the abstract simplicity, does not rigidly adhere to the so-called unified style.

The source of inspiration is more varied and more varied.

Plants, animals, cars and machinery can all be his Mousika.

He is good at using exaggerated dramatic techniques to express the beauty of fashion.

Because of his strong interest in industrial modeling and straight line geometry, the iconic outline of women's clothing is a distinct cone.

The use of fabrics and decorative details are also bright and dazzling.

Yes, Thierry Mugler's fashion is hard for you to wear to the streets. Most of them are born for T stage or drama. They are bright, open and fearless.

In addition, Thierry Mugler not only shows beauty in fashion, but also tells stories in fashion.

In his fashion world, utility is not worth mentioning. These gorgeous fashions are like a feast. No one envied a low key. It seems that joy and dedication are the only fashion people who will love to talk about.

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< p > poetic Christian Lacroix is the representative of romantic fashion art.

He studied art history in early years and then entered the museum as curator.

This kind of resume has a strong artistic appeal for his design.

France's unique Chartreuse wine is generally yellow green, bright pink and blue.

Color matching.

Misty chiffon, finely crumpled, complex stacking, precision embroidery.

Christian Lacroix never dishonored the name of "Paris Conqueror".

His design is so complex that the production process can not be mechanically forced and must be sewn by hand.

He once said that the secret of his design was "let the old things revive".

With his ingenious reinvention, allowing casual fixation can also become an impeccable aristocratic court painting.

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< p > beyond the artistic sense of fashion design aesthetics, unique designers show their own way of existence.

From Alexander McQueen, the model was dressed in white dress and placed in two inkjet machines to rotate and finish the coloring of the fashion. To Jean Paul Gaultier, she displayed the fashion in ballet.

Because of the difference in form, a show audience turned into a part of the forensics, which is a kind of behavior art with fashion.

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< p > the Japanese design community has not lost behind in this respect, Yamamoto Teruji, Wakubo Rei, Lssey Miyake...

Strong to desperate black, confused gender view, origami wrinkle made sharp profile and a "a target=" _blank "href=" //www.sjfzxm.com/ > > clothes /a > multiple sleeves, multiple necklines called "broken structure"...

Surprisingly, the details are ingenious.

As Yamamoto himself said, "my dream is to design through time. Anyone who is dressed in my fashions must express his loyalty to himself."

These fantastic designs have made people reflect on the structure of fashion for the first time.

What is the reasonableness of routine and the meaning of following conventional rules? Obviously, the discussion of fashion has become a profound philosophical problem.

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< p > the idea of "anti tradition, anti luxury and anti conventional" is also loved by Belgian "Six Gentlemen in Antwerp".

The hard solid dress, the inner lining exposed unfinished art, and the small sculptures that require 360 degrees of scrutiny have overturned the stereotyped fashion circles.

As a representative of Deconstructionism designers, Martin Margiela reexamined and arranged the structure of fashion in the overthrow of tradition.

He turned the robe into a coat, and the old socks became sweaters.

Those structures that have been seriously broken and reshaped have pcended the general significance of fashion to the public in terms of ideology and behavior consciousness.

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< p > as Christian Lacroix puts it, "fashion is an art, and clothing is an industry. Fashion is a cultural concept, and clothing is a business category; the meaning of fashion lies in portrayed concepts and artistic conception, while clothing focuses on sales profits.

However, the highest level of fashion design lies in how to make art practical and concretely conceptions.

Everyone uses pearls and Martens to adorn their dress, but designing a dress that is simple and natural and does not affect the action is a difficult problem for the master.

Because it is not only for the public to accept, but also to reflect the distinctive personality, and to integrate the principles of science, plus the design of the designer, display the talent and the details of the stunt, and who can accomplish all this in the simplest form, who is the real genius? "

However, even if he is skilled and skilled, he has not yet escaped the doom of the bankruptcy of the brand.

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< p > art is born for the same few, but fashion is still made for the general public.

Although the significance of the existence of a master is to show advanced ideas to lead the way, the success of a designer is tested by the double standards of art and the market.

It is not surprising that life can never be the same as T, and art can never replace practicality.

Too much art and conceptualization of fashion works are often not hot selling, and applause is not the same.

Just like the fashion critics say that Alexander McQueen has passed away, there is an interesting Iris Van Herpen.

You can think of anyone who has the courage to swim in the market. I'm afraid this is the only thing that can be expressed in Lady Gaga.

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< p > collusion of genius in art and fashion < /p >

Less than P, this year, the reason why the brand will be changed in large scale is that the sales volume of fashion can not be as satisfactory as expected.

The beauty of fashion is not directly proportional to its performance.

Designers have always been looking for a balance in foresight, artistic design and practicality.

From Rick Owens's Gothic minimalism to Gareth Pugh's "wearable sculpture".

Everyone loves to be challenged but not excessive.

Moderate idealization and moderation test the designer's ability to handle.

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< p > art is sacred and free from vulgarity, which is always a luxury for the practical fashion.

Over the past few years, even though high fashion has been able to extravagant luxury, it is still difficult to get rid of the worldly tastes.

All the talented designers still praise their art with their own fashion language and look forward to being part of the art.

As a representative of Yves Saint Laurent, Mondriaan's tribute to red and yellow is one of the successful examples.

However, smart fashion people face the dilemma of market and art, and clearly find a unique and perfect win-win solution: cross-border cooperation.

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< p > the birth of cross-border and limited cooperation series is a promotion both in the connotation of brand and in stimulating consumption.

On the one hand, art has always been regarded as a constant fashion, and on the other hand, the original brand culture has renewed its vitality in the different perspectives of artists.

The success of business has pushed brands to this cross-border trend.

The cooperation between Louis Vuittion and Murakami Takashi is the beginning of the successful cooperation between industry and art. The Monogram Multicolore series has even caused global panic buying.

While promoting sales, more people have known Murakami Takashi and his works.

The Louis Vuittion collaboration with artists has even become a series of signs that they look forward to.

This year, the Japanese Artist "Chao Dian Tai Mo" Cao Zhong Sheng has brought the wave of her hallucination into Louis Vuittion, so that the fashionable old brand has a strong pop art quality and has pushed the whole series to the peak of the topic.

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In the same year, Hermes also chose to open the prelude to the world's first art festival "THE GIFT OF TIME". P

Hilton McConnico, who is also a poet, painter, decorating artist, photographer and set designer, is a long-term partner of Hermes. He has decorated the Museum of the Hermes building in Tokyo and Seoul.

Of course, his works have won many awards, and many of them have been included in museums all over the world as permanent collections.

The exhibition was designed and planned by himself, and he created a symbolic journey of time around the exhibition.

Walls full of "time debris", reflecting rooms with darkness, exquisite harnesses equivalent to works of art, and installations like Alice's environment.

Everything is just like Hilton said: time is like a circle, there is no end, no halfway, no beginning.

Compared with Louis Vuittion in the cooperative exhibition at the same time the introduction of a series of single product approach, Hermes art ideas to cultivate customers' brand identity and loyalty of the way seems to be more imaginary.

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< p > this kind of planning in which the brand culture is deeply rooted in the hearts of people in the form of exhibitions is also one of the models of brand and art in recent years.

2009 Beijing the Imperial Palace [micro-blog] Museum Cartire Treasures Exhibition; 2012 New York Metropolitan Museum's "Schiaparelli and Prada" space-time conversation; at the beginning of this year at China Central Academy of Fine Arts Art Museum, "PRADA China's first show" a target= "_blank" href= "http:// www.sjfzxm.com/" > clothing /a > exhibition, May, National Museum [micro-blog] held the Louis Weedon art Time Travel Exhibition, November China Art Museum "cultural Chanel" art exhibition......

This cross-border exchange has not only won the fashionable crowd but also won the attention of the consumers who are addicted to art.

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< p > the fashion spring of Chinese artists created by a huge market? < /p >

< p > "China is still a child in this market, but children tend to grow the fastest". Just like the European luxury industry's evaluation of China's luxury market, the sales growth of luxury goods in China has directly led to the upsurge of cooperation between front-line brands and domestic artists.

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< p > Yue Minjun's paintings appeared in Audi's print advertisements. Artist Ding Yi was invited to design a silk scarf called "Chinese rhymes" for Hermes. Yang Fudong [micro-blog] was Prada's spring and summer men's advertising mirror, Zhou Yi's jewelry series for Gripoix, Lei Mengting's series of illustrations for Chanel.

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On the one hand, the frequent commercial cooperation of Chinese artists on the one hand confirms China's rapid rise in the world's luxury market. On the other hand, it has also aroused the artistic community's discussion on the freedom of artists in brand cooperation and the bottom line of P.

Whether or not an artist has received another form of catharsis in the form of unique artistic symbols and language in cooperation?

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< p > the controlling power of an artist in business cooperation is determined by the individual perspective of the viewer.

However, in any case, we must admit that art and fashion are a great driving force for each other. Art makes fashion more practical than fashion, and fashion makes art no longer superior.

The countless ties between them illustrate their common sense of quality, aesthetics, culture and expression.

Even if we do not consume luxuries, those exquisite works of fashion can still clean the increasingly cloudy eyes of the noisy city, guide us and lead us to discover the beauty of fine art in our lives.

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