Cold Weather Sales Of Down Products Increased Significantly

< p > < /p > < p > < a > href= > //www.sjfzxm.com/news/index_f.asp > down > /a > two days sales increase 50%; online shop sells 150 thousand single warm babies a month.

On the "cold" weekend just now, some businessmen who are engaged in "warm business" are not smiling.

Reporter interviewed found that in the current economic downturn, although many enterprises are facing difficulties in rising costs and difficult prices, but through sales and management innovation, they are "breaking through".

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< p > < strong > two days to sell 5000 down garments < /strong > /p >

< p > temperature dropped to freezing point, < a href= "//www.sjfzxm.com/news/index_c.asp" > down "/a".

Last weekend, the first eiderdown of hats in Shanghai opened at the Everbright Convention and Exhibition Center. The cold weather helped push the sale of dozens of brand down garments here.

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< p > "total more than 5000 down coats sold on the two day of the weekend, and then with the temperature falling again, the sales record is likely to reach a new high."

Yao Guilin, general manager of Down Garment Company Limited, told reporters last night that the sales of feather and down products on the 9 floor of Zhongshan Park dragon city and Moutai road were also hot. "Compared with usual, the sales of down products increased by about 50%."

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< p > "the average selling price of down ethers is 20 percent off of the general market, that is to say, if the market is 5-6 fold, the price here is about 4-5 discount."

Yao Guilin analysis, in addition to cold weather, the price advantage is also the advantage of eiderais to seize market share.

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< p > reporters saw on the scene yesterday that the thin autumn feather has become a supporting role. The thick and long down eider has the best market for the winter. The top 90% of all brands is down and down.

It is understood that, according to the new standard of down garments introduced in February 1st this year, the down label value of down can not be less than 50%, that is to say, less than 50% of the cashmere can not be called a down jacket.

"The down cashmere content refers to the percentage of velvet and velvet in the down."

Yue a, deputy director of the national quality supervision and Inspection Center (Shanghai), "href=" //www.sjfzxm.com ">" /a ", told reporters that the higher the pile down, the higher the fluffiness, the better the warmth retention effect.

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< p > it is reported that the first down ethers of Hushi in Shanghai has brought together more than 50 famous Chinese feather down brands, with a total area of 5000 square meters, and sales will continue until next February 26th.

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< p > < strong > warm products online sale < /strong > < /p >

Compared with physical stores, the prices of winter products such as warm baby and hot water bags are relatively low on the Internet, and P can be used to store winter equipment without leaving home.

Reporters browse the shopping websites found that the price of several yuan to tens of dollars of warm baby, hot water bags and other winter small items ranked first in sales.

Tmall mall sells a shop with a unit price of less than 1 yuan to warm the baby, and the monthly turnover reaches 150 thousand. This means that 5000 single businesses can be completed every day.

The shopkeeper told reporters that the sales of warm babies have been rising since the beginning of winter, and the temperature has dropped sharply in recent days.

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"P" and a shopkeeper of Taobao store, who sells warm hands and hot water bags, told reporters that online trading of such products has become the main force of sales.

"This moonlight hot water bag sells 40 thousand, and the plush material sells for only twenty or thirty yuan. Such a price can only buy very ordinary quality products in the physical store, and there are no rent, water and electricity costs in the shop, so such a price is very cost-effective for consumers."

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< p > in addition, the reporter learned from fan Ke Cheng that recently, snow boots, down garments and other commodities became popular search keywords.

According to statistics, this year, sales of all down clothing have reached 610 thousand, most of which are sold after winter.

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